In Preliminary Friday Numbers Leno Held Wide Lead Over Letterman

Categories: Late Night TV Ratings

Written By

March 13th, 2010

In the Friday metered market results  The Tonight Show led Late Show in household rating 3.6 vs 2.4.  In the 25 local People Meter markets Leno held the edge with adults 18-49 1.2 vs 0.8.

Here's some additional info via NBC:

In Late-Night Metered Markets Friday night:

  • "The Tonight Show with Jay Leno" (3.6/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.4/6) and ABC's "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.2/4 with an encore telecast) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5) ranked #1 among the major networks in the time period over "Late Show" (0.8/3), "Nightline" (0.9/4) and "Jimmy Kimmel Live" (0.5/2 with an encore telecast).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) topped CBS's "Late Late Show with Craig Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) beat "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
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