What’s In a (Network) Name? The Cable Quest for Younger Adult Viewers Continues

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Another article in Ad Age that focuses on the ever changing landscape of cable, where often, shows seem mismatched to their brands. Interestingly, the article doesn’t actually come out and focus on the reason this typically seems to happens: cable networks targeting adults are in a constant quest to lower the age of their average viewer.

Strangely, three out of the four networks Ad Age showcases (Syfy, USA Network, History and truTV) are networks that are are usually true to their network name brands, or in the case of USA Network, the “Characters Welcome” branding.  Can you guess which of those four networks I don’t think is always (or perhaps even usually) true to its brand?

Anyway, it’s worth the read just for the data on ad revenue estimates for 2009 for those four networks.

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