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Cable News Ratings for Friday, March 12, 2010

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March 15th, 2010

Live + Same Day Cable News Daily Ratings for March 12, 2010

P2+ Total Day
FNC – 1,311,000 viewers
CNN – 398,000 viewers
MSNBC –369,000 viewers
CNBC - 190,000 viewers
HLN - 294,000 viewers

P2+ Prime Time
FNC – 2,388,000 viewers
CNN – 559,000 viewers
MSNBC –664,000 viewers
CNBC – 137,000 viewers
HLN –472,000 viewers

25-54 Total Day
FNC –359,000 viewers
CNN –102,000 viewers
MSNBC –125,000 viewers
CNBC – 65,000 viewers
HLN - 136,000 viewers

25-54 Prime Time
FNC – 568,000 viewers
CNN – 155,000 viewers
MSNBC –195,000 viewers
CNBC – 64,000 viewers
HLN – 127,000 viewers

35-64 Total Day
FNC – 648,000 viewers
CNN – 153,000 viewers
MSNBC – 180,000 viewers
CNBC – 94,000 viewers
HLN - 157,000 viewers

35-64 Prime Time
FNC –1,100,000 viewers
CNN – 231,000 viewers
MSNBC –334,000 viewers
CNBC – 70,000 viewers
HLN –203,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,141,000 viewers (384,000) (669,000)
American Morning- 302,000 viewers (115,000) (141,000)
Morning Joe- 388,000 viewers (161,000) (205,000)
Squawk Box- 151,000 viewers (62,000) (86,000)
Morning Express w/ Meade- 387,000 viewers (256,000) (255,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,456,000 viewers (584,000) (1,232,000)
Situation Room—578,000 viewers (106,000) (149,000)
Hardball w/ C. Matthews – 541,000 viewers (127,000) (204,000)
Fast Money (5:00 – 5:30PM)—208,000 viewers (62,000) (105,000)
Options Action (5:30 – 6:00PM)—190,000 viewers (55,000) (103,000)
Prime News —186,000 viewers (55,000) (92,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,238,000 viewers (484,000) (960,000)
Situation Room—477,000 viewers (107,000) (151,000)
Ed Show —447,000 viewers (101,000) (194,000)
Mad Money — a scratch w/122,000 viewers (55,000) (77,000)
Prime News – 165,000 viewers (66,000) (97,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,698,000 viewers (413,000) (808,000)
Situation Room – 408,000 viewers (93,000) (127,000)
Hardball w/ C. Matthews – 445,000 viewers (91,000) (195,000)
Kudlow Report – a scratch w/100,000 viewers (a scratch w/33,000) (a scratch w/49,000)
Issues – 312,000 viewers (114,000) (163,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,110,000 viewers (670,000) (1,359,000)
Campbell Brown – 505,000 viewers (158,000) (207,000)
Countdown w/ K. Olbermann – 815,000 viewers (184,000) (404,000)
Bio: Rachael Ray – 136,000 viewers (60,000) (72,000)
Nancy Grace – 690,000 viewers (190,000) (296,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,143,000 viewers (513,000) (1,024,000)
Larry King Live —591,000 viewers (136,000) (216,000)
Rachel Maddow Show —839,000 viewers (244,000) (427,000)
Oprah Effect — 147,000 viewers (69,000) (67,000)
Joy Behar – 448,000 viewers (117,000) (216,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,757,000 viewers (518,000) (914,000)
Anderson Cooper 360 — 580,000 viewers (173,000) (271,000)
MSNBC Investigates – 339,000 viewers (157,000) (172,000)
American Greed – 129,000 viewers (61,000) (71,000)
Nancy Grace –303,000 viewers (78,000) (114,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,314,000 viewers (496,000) (816,000)
Anderson Cooper 360 – 410,000 viewers (144,000) (172,000)
MSNBC Investigates —205,000 viewers (122,000) (106,000)
Mad Money – a scratch w/79,000 viewers (a scratch w/37,000) (a scratch w/39,000)
Showbiz Tonight-- 324,000 viewers (127,000) (147,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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