Desperate Houswives Marks its Most-Watched Telecast Since the Beginning of January

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via press release:

ABC is No. 2 on Sunday in Viewers and Young Adults, and No. 1 Across Key Women

20-Year Veteran “America’s Funniest Home Videos” Wins at 7pm in Adults 18-49

“Extreme Makeover: Home Edition” Draws its Biggest Audience in Over 2 Months

Sunday’s No. 1 Scripted Show for its 4th Straight Airing in Viewers and Young Adults, “Housewives” Marks its Most-Watched Telecast Since the Beginning of January

Finishing No. 2 in the 10pm Hour Among Adults 18-49 and Across Key Women, “Brothers & Sisters” Generates its Biggest Overall Audience Since Early January

Sunday Night (7:00-11:00 p.m.)

ABC took second place on Sunday in Total Viewers (9.1 million) and Adults 18-49 (2.6/7-tie), while ranking No. 1 on the evening across each of the key Women demographics: W18-34 (2.5/8), W18-49 (3.3/9) and W25-54 (4.1/10).

Please Note: Sunday was the first night of the changeover to Daylight Savings Time, resulting in a -9% week-to-week decline in primetime Adult 18-49 TV Usage Levels (35.6 vs. 39.3).

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s “America’s Funniest Home Videos” won the 7 o’clock hour among Adults 18-49 (1.9/6), outpacing CBS’ “60 Minutes” by 6% (1.8/6), NBC’s debut of “Minute to Win It” by 27% (1.5/5) and Fox’s “‘Til Death” 138% (0.8/3). In fact it was “AFV’s” 3rd straight telecast to finish as the No. 1 series in its time period with young adults.

“Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

ABC’s “Extreme Makeover:  Home Edition” (8.6 million) finished as the second-most-watched show in the 8 o’clock hour to CBS’ “Amazing Race XVI,” outdrawing NBC’s second episode of “Minute to Win It” by 1.4 million viewers (7.2 million) and Fox’s “The Simpsons”/”The Cleveland Show” by 3.3 million viewers (5.3 million).  In fact “Home Edition” drew its biggest audience in more than 2 months – since 1/10/10.

“Desperate Housewives” (9:00-10:00 p.m.)

Against stiff competition in the 9 o’clock hour, including CBS’ “Undercover Boss,” NBC’s “The Apprentice” (season premiere) and Fox’s “Family Guy”/”Sons of Tucson” (series debut), ABC’s “Desperate Housewives” took second with Total Viewers (11.8 million) and Adults 18-49 (3.6/9) and won its time slot across all key Women (W18-34/W18-49/W25-54).   “Housewives” qualified as Sunday’s No. 1 scripted show for its 4th consecutive broadcast in viewers and young adults.

  • “Housewives” generated its most-watched telecast since the beginning of January – since 1/10/10.


“Brothers & Sisters” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Brothers & Sisters” finished No. 2 among Adults 18-49 (2.5/7-tie) and across all key Women (W18-34/W18-49/W25-54).

  • Like its lead-in, “Brothers & Sisters” pulled in its biggest overall audience (8.7 million) since the beginning of January – since 1/10/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/14/10.

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