| Scoreboard |  |
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|---|---|---|---|---|---|
| Adults 18-49: Rating/Share | 2.8/8 | 2.6/7 | 2.6/7 | 2.0/6 | 0.9/2 |
| Adults 18-34: Rating/Share | 1.9/6 | 1.9/6 | 1.9/6 | 2.4/8 | 1.9/3 |
| Total Viewers (million) | 11.351 | 9.144 | 7.071 | 4.302 | 2.229 |
We know who's the boss at 9pm Sunday. In its season premiere, Donald Trump's Celebrity Apprentice took a ratings beating from CBS's Undercover Boss in the hour. Free of Boss, Trump won the 10pm hour. Fox's premiere of Sons Of Tucson was orphaned in the ratings, and NBC's Minute To Win It was unimpressive, but cheap!
After Sundays packed with special events this year, last night went low for almost everybody. Will there be cries of "It was Daylight Savings Time!"? Cute theory; unproven cause and effect. Whether it was DST or the Witching Hour, when a 2.8 average rating wins a broadcast Sunday night it's not a time for celebration.
America seems to like their bosses undercover instead of with big hair, as the season premiere of Celebrity Apprentice was down 18% vs. its 2009 season premiere to a 3.2 adults 18-49 rating, with its 9pm hour suffering the most. The season premiere of the game show Minute To Win It scored a 1.9 rating. Although ABC's America's Funniest Home Videos beat it at 7pm, it out rated Extreme Makeover: Home Edition at 8pm. For a reality show on NBC that's a win. Edit: The original paragraph incorrectly identified ABC reality as beating MTWI both hours.
Fox's Sons of Tucson had a nice premiere slot after a new Family Guy, but not many stuck around to watch. It's 2.1 rating suggests that Sons will likely be homeless. Otherwise it was an up and down night for Fox. The Simpsons 2.3 rating was down 10% from its last original episode (2/21) to a 2.3 rating, but Family Guy was up 6% from its last original (2/14) to a 3.5 rating.
For CBS, The Amazing Race was up 15% vs. last week to a 3.0 adults 18-49 rating. And while it still won its hour, Undercover Boss took a hit from the Donald, falling 25% from its last original (2/28) to a 3.8 rating. Cold Case, on its way to the boneyard, was up 4% from its last original (2/28) to a 2.5 rating.
Desperate Housewives fans can break out their bingo cards again today, as Wisteria Lane hit another series low for a new episode with a 3.6 adults 18-49 rating, down 3% from its last original episode (2/28). Brothers and Sisters held up better, holding even vs. its last original episode (2/28) with a 2.5 rating. Extreme Makeover: Home Edition fell 8% from its last original episode (2/21) to a 2.3 rating.
| Time | Net | Show | 18-49 Rating | 18-49 Share | Viewers Live+SD (million) |
| 7:00 | CBS | 60 Minutes | 1.8 | 6 | 11.026 |
| ABC | America's Funniest Home Videos | 1.7 | 6 | 6.945 | |
| NBC | Minute To Win It (premiere) | 1.3 | 4 | 4.182 | |
| FOX | Til Death | 0.7 | 3 | 1.967 | |
| 7:30 | ABC | America's Funniest Home Videos | 2.0 | 6 | 7.987 |
| CBS | 60 Minutes | 1.8 | 6 | 12.432 | |
| NBC | Minute To Win It (premiere) | 1.7 | 5 | 4.958 | |
| FOX | Til Death | 0.8 | 3 | 2.016 | |
| 8:00 | CBS | Amazing Race | 2.8 | 8 | 10.140 |
| FOX | The Simpsons | 2.6 | 8 | 5.233 | |
| ABC | Extreme Makeover: Home Edition | 2.1 | 6 | 7.909 | |
| NBC | Minute To Win It | 2.1 | 6 | 6.604 | |
| 8:30 | CBS | Amazing Race | 3.1 | 9 | 10.315 |
| NBC | Minute To Win It | 2.6 | 7 | 7.799 | |
| ABC | Extreme Makeover: Home Edition | 2.5 | 7 | 9.364 | |
| FOX | The Simpsons (repeat) | 2.5 | 7 | 5.363 | |
| 9:00 | CBS | Undercover Boss | 3.6 | 9 | 12.581 |
| ABC | Desperate Housewives | 3.5 | 9 | 11.718 | |
| FOX | Family Guy | 3.5 | 9 | 6.720 | |
| NBC | Celebrity Apprentice (premiere) | 2.7 | 7 | 7.677 | |
| 9:30 | CBS | Undercover Boss | 4.1 | 10 | 13.995 |
| ABC | Desperate Housewives | 3.7 | 9 | 11.916 | |
| NBC | Celebrity Apprentice (premiere) | 2.8 | 7 | 7.192 | |
| FOX | Sons of Tucson (premiere) | 2.1 | 5 | 4.514 | |
| 10:00 | NBC | Celebrity Apprentice (premiere) | 3.6 | 9 | 9.073 |
| ABC | Brothers & Sisters | 2.6 | 7 | 8.949 | |
| CBS | Cold Case | 2.5 | 6 | 10.213 | |
| 10:30 | NBC | Celebrity Apprentice (premiere) | 3.6 | 10 | 9.084 |
| CBS | Cold Case | 2.5 | 7 | 10.108 | |
| ABC | Brothers & Sisters | 2.4 | 7 | 8.367 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
I a 2.1 good for Sons on a Sunday night? I DVRed it and don't watch the animated block (were those new?)
I watched Sons of Tucson. It wasn't terrible, but I won't be sticking around. Boss is way down. Family Guy was definitely a repeat, from 2000 or 2001.
Not bad for Undercover Boss. Ouch for Sons of Tucson
I hope The Simpson and Sons of Tucson does better (SOT rocks but I give it 1 season
Undercover Boss is now down to the ratings I expected but still good numbers and Cold Case gained this week, I think this is the first time this is a season high right?
The Amazing Race with a 3.0
Celebrity Apprencity did OK especially the 10pm hour
Desperate Housewives will probably settle on the high 3s for now and Brothers and Sisters mid-2s
Lower ratings across the board for a Sunday night, I guess The Pacific took some viewers
That is the second least amount of viewers The Simpsons has ever gotten
3.6 in the 10pm hr is damn solid for NBC. If that holds over a 3 – they'll be tickled Massa.
The originally Pilot just seemed funnier when I watched it almost a year ago. I know it's almost a scene-by-scene reshoot (with the grandma house gag changed), but gees, hope it picks up!
What does orphaned mean?
I was sure apprentice would bump up in the second hour..I am certain nbc is happy with Celebrity apprentice..Not sure how they feel about minute to win it tho…
Undercover Boss isn't way down. It's still winning it's time slot and I hope it stays that way.
Well not bad for housewives, the episode was decent IMO, but there's no denying that the show has seen better days, I still love it but I hope that Marc Cherry well take a look at the ratings and indeed make the next season which would be their 7th, the final Season. I'd hate to see it get pulled of the air and going for 9 seasons at this point isn't a good idea at all.
Couple of points
The trailer(s) for Sons of Tucson didn't look particularly interesting and it sure didn't disappoint. I lasted about 10 minutes and bailed.
How does Til Death remain on the air? As I've said a number of times before, Brad Garratt must really have something on Rupert Murdoch. It's ratings make it an embarrassment that it still is on the air. . .must less with first run episodes
With the lower-than-usual Sunday night ratings, I'm more excited to see The Pacific's ratings. I hope HBO would issue a press release soon. I'm guessing 6-7 million for now
5.1 to 3.9 definitely qualifies as 'way down', regardless of winning the timeslot or not.
Til Death has a Syndication deal. Sony likely gave the show to Fox for a song for its 3rd and 4th season.
If they wanted to bolster Sons of Tuscan they should have put it in between the Simpsons and Family guy.
Wow, Desperate Housewives has definitely taken a tumble so far in 2010. Looks like UB is going to strip it away of it's #1 spot @ 9pm, and The Apprentice might gain some steam this season too. ABC should be concerned.
Sons of Tucson was Verry Funny, Hate to see the low numbers, but then agian there were rumors of cancelation before it ever started, so what do you expect…
@Vamp_Mom, Orphaned = left without parents. My attempt at a headline metaphor