"Undercover Boss" Tops the Premiere of "Celebrity Apprentice" and "Desperate Housewives" in Viewers and Key Demos

Categories: Network TV Press Releases

Written By

March 15th, 2010

via press release:

CBS's SUNDAY REALITY DUO WINS TIME PERIODS

"The Amazing Race" Places First at 8:00 PM in Viewers and Demos with Week-to-Week Increases

"Undercover Boss" Tops the Premiere of "Celebrity Apprentice" and "Desperate Housewives" in Viewers and Key Demos

CBS Wins Sunday in Viewers and Key Demographics

CBS's Sunday reality duo—THE Amazing Race 16 and Undercover Boss—both won their time periods in viewers and key demographics, leading CBS to a nightly victory in all key ratings measures, according to Nielsen preliminary live plus same day ratings for March 14.

At 8:00 PM, THE Amazing Race 16 was first in households (5.9/10), viewers (10.23m), adults 25-54 (3.8/10) and adults 18-49 (3.0/08).  Compared to last week, THE Amazing Race 16 was up +31% in households (from 4.5/07), +15% in both adults 25-54 (from 3.3/07) and adults 18-49 (from 2.6/06) and added +2.12m viewers (from 8.11m, +26%).

At 9:00 PM, Undercover Boss was first in households (7.7/12), viewers (13.29m), adults 25-54 (4.9/11) and adults 18-49 (3.8/10).  Undercover Boss beat "Desperate Housewives" in viewers (vs. 11.82m, +12%), adults 25-54 (vs. 4.4/10, +11%) and adults 18-49 (vs. 3.6/09, +6%). Undercover Boss also beat the first hour of "Celebrity Apprentice" in viewers (vs. 7.43m, +79%), adults 18-49 (vs. 2.8/07, +36%) and adults 25-54 (vs. 3.3/07. +48%)

For the night, CBS was first in households (6.8/11), viewers (11.35m), adults 25-54 (3.6/09) and adults 18-49 (2.8/08).

 
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