Of course 3 airings of American Idol brought the weekly adults 18-49 ratings win to Fox, but more interesting was that ABC could only manage a tie with NBC. (chart indicates NBC slightly ahead, but the media rounds to one digit past the decimal point)
That 2.1 rating for NBC wasn't a surprise, but it was for ABC. Don't expect to see any TV media stories about ABC's bad week though, lucky for them all eyes are on NBC.
If they can't manage weekly wins over NBC by at least 0.6 ratings points, they'll finish the season in 4th place in the all important adults 18-49 ratings.
Update with the weekly adults 18-34 and 25-54 ratings.
Note that the chart includes RATINGS not VIEWERS as was typical in our weekly network ratings posts prior to July, 2009.
Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.
You can see past week's broadcast network primetime weekly TV ratings results here.
Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.
At this rate, NBC could manage third next season, without really improving.
maybe i'm pulling out the excuse bingo card…
a ratings soft spot for ABC between their Bachelor and DWTS franchises (the bachelor wedding special doesn't really count) should be expected
Very true, nitish. DWTS does skew old but it will still help these numbers. I was just thinking about FlashForward too; for its last original it only scored a 2.1 so at this point I don't know if it will help or hurt the average. As for NBC… come on man… when CBS is beating you in 18-34 you know there's a serious problem.
Very true, nitish. DWTS does skew old but it will still help these numbers. I was just thinking about FlashForward too; for its last original it only scored a 2.1 so at this point I don't know if it will help or hurt the average. As for NBC… come on man… when CBS is beating you in 18-34 you know there's a serious problem.