Daylight Savings Time Killed My Show!

Categories: Broadcast TV

Written By

March 16th, 2010

TV fans are all over the "Daylight Savings Time Killed My Show" meme today, but what are the numbers behind the meme (or myth)?

Last night (3/15) - Daylight Savings Time
Portion of Adults 18-49 watching TV at 8pm: 33.6%
Portion of Adults 18-49 watching TV at 9pm: 37%

Last Monday (3/8) - Standard Time
Portion of Adults 18-49 watching TV at 8pm: 37.1%
Portion of Adults 18-49 watching TV at 9pm: 39.1%

Conclusions

Did overall adults 18-49 TV viewing go down at 8-9pm from 3/8 to 3/15? Yes, by ~9.5%.

Was it all Daylight Savings Time? Who knows.

Will that excuse save my show? Only time will tell.

 
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