TV fans are all over the "Daylight Savings Time Killed My Show" meme today, but what are the numbers behind the meme (or myth)?
Last night (3/15) - Daylight Savings Time
Portion of Adults 18-49 watching TV at 8pm: 33.6%
Portion of Adults 18-49 watching TV at 9pm: 37%
Last Monday (3/8) - Standard Time
Portion of Adults 18-49 watching TV at 8pm: 37.1%
Portion of Adults 18-49 watching TV at 9pm: 39.1%
Conclusions
Did overall adults 18-49 TV viewing go down at 8-9pm from 3/8 to 3/15? Yes, by ~9.5%.
Was it all Daylight Savings Time? Who knows.
Will that excuse save my show? Only time will tell.
