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Disney Channel Claims Cable Primetime Viewership Win; USA Tops Adults 18-49

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March 16th, 2010


A big Sunday night, with two Hannah Montana's and a Sonny with a Chance, lifted the Disney Channel just past USA Network in the cable primetime viewership for the week. Fox News wasn't far behind in third place.

USA Network can console itself with yet another weekly win for adults 18-49 in primetime, with TBS nipping at its heels in second place.

As usual, Nickelodeon topped the Total Day cable viewership rankings by a comfortable margin.

Prime-time Average Viewers (Live+SD) Week of March 8-14, 2010

Network (000s)
DSNY 2,499
USA 2,483
FOXN 2,250
TBSC 1,925
TNT 1,683
HIST 1,674
NAN 1,623
ESPN 1,605
FAM 1,547
A&E 1,498
FX 1,329
HGTV 1,328
LIFE 1,292
TOON 1,282
TRU 1,232
FOOD 1,172
AMC 1,108
DISC 1,073
SYFY 1,072
TLC 1,045
SPK 1,039
CMDY 943
BRAV 882
MTV 799
HALL 798

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
USA 1,100
TBSC 1,091
HIST 808
FX 716
TNT 705
ESPN 704
A&E 691
FAM 650
CMDY 599
TRU 589
DSNY 567
BRAV 562
FOOD 560
TLC 549
SPK 549
LIFE 528
DISC 513
HGTV 490
MTV 479
SYFY 458
EN 419
NAN 413
AMC 385
BET 362
FOXN 344

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,146
DSNY 1,626
NAN 1,570
TNT 1,265
FOXN 1,263
ADSM 1,218
USA 1,190
TOON 1,047
TBSC 1,035
ESPN 891
A&E 883
HIST 817
TRU 803
LIFE 788
FOOD 728
HGTV 722
FX 695
FAM 688
SPK 687
DISC 658
AMC 601
NKJR 556
TVLD 547
CMDY 540
SYFY 508

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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