Fox’s Average Ad Price in Q4 2009: $122,000; NBC’s: $76,000
Average unit costs on the Big Four nets fell 11% in the October-December period to $105,821 — compared to the same period the year before.
Including the World Series but without “American Idol,” Fox again had the highest average price at $122,098. ABC and CBS were close behind, TargetCast said. Hampered by the failed Jay Leno show, NBC was in fourth at $76,436.