Monday Cable Finals: Secret Life Beats The CW Monday Among Young Women; Damages Up Slightly


Secret Life of the American Teenager beat both of Monday’s CW shows in their target women 18-34 demo. Damages was up very slightly from last week in viewers, flat in adults 18-49. Without Pawn Stars,  it was American Pickers, and WWE Raw as the top cable shows for adults 18-49 on Monday night.

Here are the Monday cable finals via Travis Yanan

Secret Life of the American Teenager (8pm)
– 2.793 million viewers
– 1.8/3 HH
– 1.1/3 A18-49
– 2.4/8 W18-34
– 3.4/13 T12-17

compare to the CW Monday night shows:

Life Unexpected
– 2.077 million viewers
– 1.3/2 HH
– 1.0/3 A18-49
– 1.3/4 A18-34
– 1.9/6 W18-34

Gossip Girl
– 1.728 million viewers
– 1.2/2 HH
– 1.0/3 A18-49
– 1.4/4 A18-34
– 2.1/6 W18-34

Greek
– 0.820 million viewers
– 0.6/1 HH
– 0.4/1 A18-49
– 0.9/3 W18-34
– 0.7/3 T12-17

Intervention (9pm)
– 1.138 million viewers
– 0.8/1 HH
– 0.6/1 A18-49

Hoarders
– 1.576 million viewers
– 1.0/2 HH
– 0.8/2 A18-49

BET’s RIP the Runway 2010
– 2.079 million viewers
– 1.2/2 HH
– 0.9/3 A18-49

Kell on Earth
– 0.499 million viewers
– 0.4/1 HH
– 0.3/1 A18-49

Damages (61 minutes)
– 0.967 million viewers
– 0.6/1 HH
– 0.2/1 A18-49

American Pickers
– 5.064 million viewers
– 3.1/5 HH
– 1.8/5 A18-49

TNA: Impact (9pm, 129 minutes)
– 1.068 million viewers
– 0.7/1 HH
– 0.4/1 A18-49

Operation Repo (10pm)
– 2.421 million viewers
– 1.5/2 HH
– 1.0/3 A18-49

WWE Raw (9pm)
– 5.625 million viewers
– 3.2/5 HH
– 2.1/6 A18-49

WWE Raw (10pm, 68 minutes)
– 5.570 million viewers
– 3.2/6 HH
– 2.0/6 A18-49

Celebrity Fit Club (9pm)
– 0.895 million viewers
– 0.6/1 HH
– 0.4/1 A18-49

Price of Beauty
– 1.004 million viewers
– 0.7/1 HH
– 0.6/2 A18-49

Transform Me
– 0.764 million viewers
– 0.5/1 HH
– 0.4/1 A18-49


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