NBC Nightly News Wins The Week With 9.1 Million Total Viewers

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via press release:

“NBC NIGHTLY NEWS WITH BRIAN WILLIAMS” WINS THE WEEK WITH 9.1 MILLION TOTAL VIEWERS
New York – March 16, 2010 – “NBC Nightly News With Brian Williams” was the most watched network evening newscast for the week of March 8-14, 2010, according to Nielsen Media Research data. During the week, “Nightly” saw 9.140 million total viewers, +1.191 million more than ABC “World News,’” 7.949 million and +3.002 million more than CBS “Evening News’” 6.138 million.

“Nightly” has topped “World News” by over a million viewers for 10 consecutive weeks. Season-to-date, “Nightly” leads “World News” by +1.282 million total viewers and is the only newscast to show growth versus the same period last season.

Last week, “Nightly” also led in the key demo adults 25-54.  “Nightly” delivered a 2.2 rating A25-54, ahead of “World News’” 1.8 and “Evening News’” 1.5. With 2.684 million A25-54 (000) viewers last week, the newscast beat “World News” by +474,000 viewers. Season-to-date, “Nightly” leads “World News” by +523,000 A25-54 viewers. This is the 68th consecutive week “Nightly” has topped “World News” in this key demo.

As the number one network broadcast last week, “Nightly News” delivered a 6.1/12 Household rating, with “World News” in second place with a 5.4/11, and “Evening News” in third with a 4.1/8.

On its digital platforms, “Nightly” continued its strong performance last week with more than 4 million online streams for the week ending March 13, 2010.

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