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TV Ratings: Chuck vs. Daylight Saving Time Drops Big

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March 16th, 2010

Scoreboard FOX CBS ABC NBC Uni CW
Adults 18-49: rating/Share 3.4/9 2.8/8 2.1/6 1.7/5 1.3/4 1.0/3
Adults 18-34: Rating/Share 2.9/9 1.9/6 1.5/5 1.2/4 1.3/4 1.4/4
Total Viewers (million) 10.11 9.32 7.51 5.98 3.26 1.92

Daylight Saving Time strikes!  Against weaker than normal competition,  both House and Chuck dropped 17 percent in adults 18-49 versus last week.  House to a 4.0 rating and Chuck sunk to a 1.9, which was at least a tie for its lowest ever rating for an original episode.

With  CBS in repeats other than a new episode of Rules of Engagement, and ABC running a 20/20 special on The Bachelor and a repeat of Castle, it might have  been a night for FOX and NBC to feast but it was not to be.  Strong performance with its reruns helped CBS to finish in second place for the night.  NBC was again last of the four major broadcast networks.

24 was down from last week too, but only one-tenth of an adults 18-49 ratings point.

Even in reruns CBS's 9pm comedy block performed.  And don't feel bad Jay Leno, you couldn't beat repeats of CSI: Miami at 10pm, but neither could a new episode of Law & Order, which lost to the repeat and tied with a repeat of Castle.

But while things were bad for NBC and FOX at 8pm, things looked up for Life Unexpected which delivered its best numbers since it's second week on January 25  ( women 18-34 (1.8/6), adults 18-34 (1.3/4), women 18-49 (1.4/4) and total viewers (2.11mil).

Update: lots of discussion in the comments today about whether/why Daylight Saving Time matters.  Regardless of your point of view, or the causes, Bill notes, viewing among adults 18-49 was definitely down in the 8pm hour:

Here are some numbers to feed the Daylight Savings Time meme:

Last night (3/15)
Adults 18-49 watching TV at 8pm: 33.6%
at 9pm: 37%

Last Monday (3/8)
18-49 at 8pm: 37.1%
at 9pm: 39.1%

Did overall 18-49 viewing go down at 8pm from last Monday to this Monday? Yes, by ~11%. Was it all Daylight Savings Time? Who knows.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX House 4.0/12 11.20
ABC 20/20 Inside The Bachelor 2.0/6 7.54
CBS How I Met Your Mother  (R) 2.0/6 6.15
NBC Chuck 1.9/6 5.78
CW Life Unexpected 1.0/3 2.11
8:30 CBS Rules of Engagement 2.7/8 7.76
9:00 CBS Two and a Half Men  (R) 3.8/10 12.51
FOX 24 2.7/7 9.03
ABC 20/20 Inside The Bachelor 2.5/7 8.42
NBC Trauma 1.5/4 5.25
CW Gossip Girl 1.0/3 1.72
9:30 CBS The Big Bang Theory (R) 3.8/10 11.54
10:00 CBS CSI: Miami (R) 2.3/7 8.97
NBC Law & Order 1.8/5 6.90
ABC Castle (R) 1.8/5 6.57

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You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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