via press release:
CMT’S BIG NEW COMEDY WEEK DELIVERS LAUGHS AND RATINGS
MAKING IT CMT’S HIGHEST RATED WEEK OF THE QUARTER
CMT Mobile Breaks Record with Melissa Peterman Chat
– March 17, 2010 – CMT’s BIG NEW COMEDY WEEK, which included original comedy premieres each night of the week, became CMT’s highest-rated week of the quarter as two new BLUE COLLAR COMEDY specials delivered big weekend numbers for the network.
According to Nielsen Media Research, TRUE BLUE: TEN YEARS OF BLUE COLLAR COMEDY averaged 1.2 million impressions (P2+) during its Saturday, March 13 premiere, with 531,000 falling in the network’s key P18-49 demo. The show became the highest-rated program since the day of the 2009 CMT MUSIC AWARDS. Immediately following, the premiere of BLUE COLLAR COMEDY: TEN YEARS OF FUNNY on March 13 averaged 1.3 million impressions (P2+), with 446,000 in the P18-49 demo.
The two specials anchored CMT’s BIG NEW COMEDY WEEK and were dedicated to the 10-year anniversary of BLUE COLLAR COMEDY featuring comics Jeff Foxworthy, Bill Engvall, Ron White and Larry the Cable Guy. TRUE BLUE: TEN YEARS OF BLUE COLLAR COMEDY took an in-depth look at the Blue Collar juggernaut, and BLUE COLLAR COMEDY: TEN YEARS OF FUNNY, was a hilarious reunion special featuring Jeff Foxworthy, Larry The Cable Guy and Bill Engvall, live onstage together.
The week also featured THE SINGING BEE host Melissa Peterman in her stand-up debut, MELISSA PETERMAN: AM I THE ONLY ONE; the CMT premieres of the BLUE COLLAR COMEDY TOUR, BLUE COLLAR COMEDY TOUR RIDES AGAIN, and stand-up specials from Ron White, Brian Regan and Jim Gaffigan.
In support of CMT BIG NEW COMEDY WEEK, CMT Mobile initiated a live chat with Melissa Peterman and which became the most successful CMT Mobile chat to date with a 400% increase over average 2010 daily page views.
CMT, a unit of Viacom’s MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 90 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.