Disney XD’s “Zeke and Luther” Hit Series Highs in Viewers and Key Demos

via press release:

Disney😄’s “Zeke and Luther” Hits Series Highs in Viewers and Key Demos

Ranks a Competitive No. 3 in its Time Period in Tweens 9-14 and Boys 9-14,

Surpassing Cartoon Network by 30% in Both Target Measures

Delivers Disney😄’s Top Numbers in its Time Slot Ever and

Posts Double-Digit Percent Increases Over Last June’s Series Launch

“Zeke and Luther”

The second season premiere of Zeke and Lutherregistered series highs in Total Viewers (758,000) and across target demos Kids 6-14 (455,000), Boys 6-14 (314,000), Kids 6-11 (386,000), Boys 6-11 (252,000) and Boys 9-14 (237,000), standing as Disney😄’s No. 1 program in the half-hour ever among its core kid audience.

“Zeke and Luther” ranked a strong No. 3 in the half-hour in its key Tween demos, surpassing Cartoon Network by 30% in both Tweens 9-14 (292,000 vs. 224,000) and Boys 9-14 (237,000 vs. 183,000).

  • “Zeke and Luther” registered hefty increases over last June’s series premiere (6/15/09) across all demos, including by 56% in Total Viewers (758,000 vs. 485,000), by 49% in Kids 6-14 (455,000 vs. 305,000) and by 35% in Boys 6-14 (314,000 vs. 232,000).
  • “Zeke and Luther” catapulted over year-ago time period levels (3/16/09) by triple digit percentages, including by 133% in Total Viewers (758,000 vs. 326,000), by 195% in Kids 6-14 (455,000 vs. 154,000) and by 220% in Boys 6-14 (314,000 vs. 98,000).

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 76 million households via its basic cable affiliates. Disney😄 recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, 3/15/10, Live + Same Day. Disney XD: 2/13/09-3/15/10.

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