via press note:
Bret Baier’s exclusive and much talked about interview with Barack Obama scored huge ratings yesterday. During the 6pm hour, Special Report with Bret Baier averaged nearly 3 million viewers, beating Glenn Beck for the night and coming in second to The O’Reilly Factor in total viewers. It was the second highest rated cable news program in total viewers. It was also Baier’s 8th highest-rated night since he debuted as host in January 2009. Compared to his average in March-to-date, the program saw a 22% increase in P2+ and 23% bump in 25-54. Below are some comparisons – all ratings are according to Nielsen Media Research.
Top 3 Cable News Programs Last Night:
The O’Reilly Factor: 3,650,000 viewers (932,000 in 25-54)
Special Report with Bret Baier: 2,907,000 viewers (635,000 in 25-54)
Glenn Beck: 2,465,000 viewers (679,000 in 25-54)
6pm:
FNC/Special Report: 2,907,000 viewers (635,000 in 25-54)
CNN/Situation Room: 420,000 viewers (105,000 in 25-54)
MSNBC/Ed Show: 537,000 viewers (82,000 in 25-54)
HLN: 212,000 viewers (80,000 in 25-54)
Live + Same Day Cable News Daily Ratings for March 17, 2010
P2+ Total Day
FNC – 1,444,000 viewers
CNN – 415,000 viewers
MSNBC –373,000 viewers
CNBC - 206,000 viewers
HLN - 298,000 viewers
P2+ Prime Time
FNC – 2,851,000 viewers
CNN – 653,000 viewers
MSNBC –869,000 viewers
CNBC – 211,000 viewers
HLN –590,000 viewers
25-54 Total Day
FNC –383,000 viewers
CNN –111,000 viewers
MSNBC –96,000 viewers
CNBC – 62,000 viewers
HLN - 128,000 viewers
25-54 Prime Time
FNC – 735,000 viewers
CNN – 161,000 viewers
MSNBC –208,000 viewers
CNBC – 112,000 viewers
HLN – 144,000 viewers
35-64 Total Day
FNC – 713,000 viewers
CNN – 172,000 viewers
MSNBC – 175,000 viewers
CNBC – 105,000 viewers
HLN - 155,000 viewers
35-64 Prime Time
FNC –1,362,000 viewers
CNN – 269,000 viewers
MSNBC –420,000 viewers
CNBC – 124,000 viewers
HLN –257,000 viewers
Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,069,000 viewers (342,000) (588,000)
American Morning- 300,000 viewers (118,000) (145,000)
Morning Joe- 309,000 viewers (92,000) (170,000)
Squawk Box- 152,000 viewers (47,000) (82,000)
Morning Express w/ Meade- 274,000 viewers (158,000) (167,000)
5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,465,000 viewers (679,000) (1,204,000)
Situation Room—454,000 viewers (67,000) (145,000)
Hardball w/ C. Matthews – 486,000 viewers (104,000) (197,000)
Fast Money -- 192,000 viewers (a scratch w/35,000) (79,000)
Prime News —222,000 viewers (96,000) (113,000)
6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,907,000 viewers (635,000) (1,207,000)
Situation Room—420,000 viewers (105,000) (170,000)
Ed Show —537,000 viewers (82,000) (242,000)
Mad Money —141,000 viewers (a scratch w/50,000) (72,000)
Prime News – 224,000 viewers (93,000) (122,000)
7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,177,000 viewers (557,000) (1,051,000)
Situation Room – 465,000 viewers (128,000) (187,000)
Hardball w/ C. Matthews – 655,000 viewers (163,000) (296,000)
Kudlow Report – 205,000 viewers (61,000) (87,000)
Issues – 325,000 viewers (94,000) (196,000)
8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,650,000 viewers (932,000) (1,708,000)
Campbell Brown – 477,000 viewers (150,000) (250,000)
Countdown w/ K. Olbermann – 1,022,000 viewers (219,000) (450,000)
American Greed – 161,000 viewers (88,000) (73,000)
Nancy Grace – 765,000 viewers (179,000) (351,000)
9 PM - P2+ (25-54) (35-64)
Hannity – 2,565,000 viewers (699,000) (1,273,000)
Larry King Live —755,000 viewers (147,000) (284,000)
Rachel Maddow Show —960,000 viewers (221,000) (514,000)
American Greed — 259,000 viewers (138,000) (144,000)
Joy Behar – 535,000 viewers (100,000) (203,000)
10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,329,000 viewers (565,000) (1,097,000)
Anderson Cooper 360 — 727,000 viewers (184,000) (273,000)
Countdown w/ K. Olbermann – 625,000 viewers (182,000) (296,000)
American Greed – 212,000 viewers (110,000) (154,000)
Nancy Grace –502,000 viewers (160,000) (239,000)
11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,663,000 viewers (532,000) (935,000)
Anderson Cooper 360 – 411,000 viewers (117,000) (128,000)
Rachel Maddow Show —449,000 viewers (105,000) (160,000)
Mad Money – a scratch w/124,000 viewers (68,000) (98,000)
Showbiz Tonight-- 341,000 viewers (120,000) (147,000)
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of December, 2009)
CNN/HLN: 100.22 million HHs
CNBC: 97.59 million HHs
FNC: 98.04 million HHs
MSNBC: 93.0 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
Even when Special Report can get the PRESIDENT, it still cannot beat O'Reilly or Beck??? I thought Special Report's ratings would be double, if not triple.
Wow. Obama's popularity/drawing-power is a fraction of what it once was. I see now that Obama's approval rating has (for the first time I think) been in the true negative. Negatives higher than positives. http://www.realclearpolitics.com/epolls/other/p… But still. He's the PRESIDENT. You would think he could get Special Report bigger ratings. Or at least I would and I'm not even an Obama fan.
I was expecting bigger numbers for Special Report.
Obama just is not attraction for conservative viewers. I have seen some of the clips and he can not handle hostile interviewers and going of the script.
Well, it was early in the day still. Almost 3 million is very impressive.
Also, it wasn't very hyped. Kind of a spur of the moment deal, and its not like Oreilly's interviews (back in 08) when he would hype it up for half a week on radio and TV.
BUT, it is still evidence of Obama's allure wearing down. The fact of the matter is, people have heard enough (not taking a political side im just saying how many times can you hear the same talking points) and are getting numb on Obama.
Baier also trails Hannity
No one will watch for him, obama is a narcissist. I watch the program for Krauthhammer….But Bret got that feak good.
Now everybody knows why the D-rats don't go on FNC, I imagine their toes get quite warm being held that close to the fire
The only reason that freak went on FNC was so he'd be seen by more than his pet networks could draw.
Bet the chicken shit never goes on FOX again.
Watched the whole thing and as the others here, I am surprised that the numbers weren’t higher. Personally I change the channel every time that *sshole that claims to be our president is on any channel. But as for the interview with Bret, Obama got his ass kicked in that interview, Bret did a superb job of exposing all the repeat bullsh*t the comes out of Obamas mouth. The idiots on the far left can bitch and moan all they want, the prez’ was finally asked REAL questions which as usual Obama wouldn’t answer, kept trying to dance around the subject and return to his “scripted” talking points.
Watched the whole thing and as the others here, I am surprised that the numbers weren’t higher. Personally I change the channel every time that *sshole that claims to be our president is on any channel. But as for the interview with Bret, Obama got his ass kicked in that interview, Bret did a superb job of exposing all the repeat bullsh*t the comes out of Obamas mouth. The idiots on the far left can bitch and moan all they want, the prez’ was finally asked REAL questions which as usual Obama wouldn’t answer, kept trying to dance around the subject and return to his “scripted” talking points.
Why doesn't MSNBC get Mika off of Morning Joe? Its ratings would certainly rise. She is a very negative person with a sour outlook on news matters. Her knee jerk defense of all things to do with the Democratic party is painful. Scarborough, an admitted Conservative, tries to present both sides of a matter. Mika never does.
There are any number of classy ladies that could read the news for the show.
Why doesn't MSNBC get Mika off of Morning Joe? Its ratings would certainly rise. She is a very negative person with a sour outlook on news matters. Her knee jerk defense of all things to do with the Democratic party is painful. Scarborough, an admitted Conservative, tries to present both sides of a matter. Mika never does.
There are any number of classy ladies that could read the news for the show.
Robert,
Do you have any number on other Cable News Channels that did an interview with the President? Wonder what that would look like, who do they watch based on the interviewer?
Hostile, don't you mean expected? News interviews are supposed to get answers, Not just let the person being interviewed spout his same old campaign rhetoric.
The President just would not give a straight answer. It got really annoying.
Jon Stewart blows away in ratings to Fox by1 million viewers each night! LOL!
Sad, it shows how many out there have such a low IQ
news……politically satire…….comedy…..whatever floats your boat!
The President just would not give a straight answer. It got really annoying.
Jon Stewart blows away in ratings to Fox by1 million viewers each night! LOL!
Sad, it shows how many out there have such a low IQ
news……politically satire…….comedy…..whatever floats your boat!