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Baier Soars With Obama Interview But Still Trails Beck, O'Reilly in Demos; Cable News Ratings for Wednesday, March 17, 2010

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March 18th, 2010

via press note:

Bret Baier’s exclusive and much talked about interview with Barack Obama scored huge ratings yesterday. During the 6pm hour, Special Report with Bret Baier averaged nearly 3 million viewers, beating Glenn Beck for the night and coming in second to The O’Reilly Factor in total viewers. It was the second highest rated cable news program in total viewers. It was also Baier’s 8th highest-rated night since he debuted as host in January 2009. Compared to his average in March-to-date, the program saw a 22% increase in P2+ and 23% bump in 25-54. Below are some comparisons – all ratings are according to Nielsen Media Research.

Top 3 Cable News Programs Last Night:
The O’Reilly Factor: 3,650,000 viewers (932,000 in 25-54)
Special Report with Bret Baier: 2,907,000 viewers (635,000 in 25-54)
Glenn Beck: 2,465,000 viewers (679,000 in 25-54)

6pm:
FNC/Special Report: 2,907,000 viewers (635,000 in 25-54)
CNN/Situation Room: 420,000 viewers (105,000 in 25-54)
MSNBC/Ed Show: 537,000 viewers (82,000 in 25-54)
HLN: 212,000 viewers (80,000 in 25-54)

Live + Same Day Cable News Daily Ratings for March 17, 2010

P2+ Total Day
FNC – 1,444,000 viewers
CNN – 415,000 viewers
MSNBC –373,000 viewers
CNBC - 206,000 viewers
HLN - 298,000 viewers

P2+ Prime Time
FNC – 2,851,000 viewers
CNN – 653,000 viewers
MSNBC –869,000 viewers
CNBC – 211,000 viewers
HLN –590,000 viewers

25-54 Total Day
FNC –383,000 viewers
CNN –111,000 viewers
MSNBC –96,000 viewers
CNBC – 62,000 viewers
HLN - 128,000 viewers

25-54 Prime Time
FNC – 735,000 viewers
CNN – 161,000 viewers
MSNBC –208,000 viewers
CNBC – 112,000 viewers
HLN – 144,000 viewers

35-64 Total Day
FNC – 713,000 viewers
CNN – 172,000 viewers
MSNBC – 175,000 viewers
CNBC – 105,000 viewers
HLN - 155,000 viewers

35-64 Prime Time
FNC –1,362,000 viewers
CNN – 269,000 viewers
MSNBC –420,000 viewers
CNBC – 124,000 viewers
HLN –257,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,069,000 viewers (342,000) (588,000)
American Morning- 300,000 viewers (118,000) (145,000)
Morning Joe- 309,000 viewers (92,000) (170,000)
Squawk Box- 152,000 viewers (47,000) (82,000)
Morning Express w/ Meade- 274,000 viewers (158,000) (167,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,465,000 viewers (679,000) (1,204,000)
Situation Room—454,000 viewers (67,000) (145,000)
Hardball w/ C. Matthews – 486,000 viewers (104,000) (197,000)
Fast Money -- 192,000 viewers (a scratch w/35,000) (79,000)
Prime News —222,000 viewers (96,000) (113,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,907,000 viewers (635,000) (1,207,000)
Situation Room—420,000 viewers (105,000) (170,000)
Ed Show —537,000 viewers (82,000) (242,000)
Mad Money —141,000 viewers (a scratch w/50,000) (72,000)
Prime News – 224,000 viewers (93,000) (122,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,177,000 viewers (557,000) (1,051,000)
Situation Room – 465,000 viewers (128,000) (187,000)
Hardball w/ C. Matthews – 655,000 viewers (163,000) (296,000)
Kudlow Report – 205,000 viewers (61,000) (87,000)
Issues – 325,000 viewers (94,000) (196,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,650,000 viewers (932,000) (1,708,000)
Campbell Brown – 477,000 viewers (150,000) (250,000)
Countdown w/ K. Olbermann – 1,022,000 viewers (219,000) (450,000)
American Greed – 161,000 viewers (88,000) (73,000)
Nancy Grace – 765,000 viewers (179,000) (351,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,565,000 viewers (699,000) (1,273,000)
Larry King Live —755,000 viewers (147,000) (284,000)
Rachel Maddow Show —960,000 viewers (221,000) (514,000)
American Greed — 259,000 viewers (138,000) (144,000)
Joy Behar – 535,000 viewers (100,000) (203,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,329,000 viewers (565,000) (1,097,000)
Anderson Cooper 360 — 727,000 viewers (184,000) (273,000)
Countdown w/ K. Olbermann – 625,000 viewers (182,000) (296,000)
American Greed – 212,000 viewers (110,000) (154,000)
Nancy Grace –502,000 viewers (160,000) (239,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,663,000 viewers (532,000) (935,000)
Anderson Cooper 360 – 411,000 viewers (117,000) (128,000)
Rachel Maddow Show —449,000 viewers (105,000) (160,000)
Mad Money – a scratch w/124,000 viewers (68,000) (98,000)
Showbiz Tonight-- 341,000 viewers (120,000) (147,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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