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Cable News Ratings for Tuesday, March 16, 2010

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March 18th, 2010

Live + Same Day Cable News Daily Ratings for March 16, 2010

P2+ Total Day
FNC – 1,372,000 viewers
CNN – 392,000 viewers
MSNBC –363,000 viewers
CNBC - 222,000 viewers
HLN - 315,000 viewers

P2+ Prime Time
FNC – 2,701,000 viewers
CNN – 572,000 viewers
MSNBC –826,000 viewers
CNBC – 201,000 viewers
HLN –625,000 viewers

25-54 Total Day
FNC –367,000 viewers
CNN –101,000 viewers
MSNBC –101,000 viewers
CNBC – 65,000 viewers
HLN - 141,000 viewers

25-54 Prime Time
FNC – 697,000 viewers
CNN – 138,000 viewers
MSNBC –192,000 viewers
CNBC – 92,000 viewers
HLN – 206,000 viewers

35-64 Total Day
FNC – 677,000 viewers
CNN – 163,000 viewers
MSNBC – 175,000 viewers
CNBC – 100,000 viewers
HLN - 170,000 viewers

35-64 Prime Time
FNC –1,251,000 viewers
CNN – 221,000 viewers
MSNBC –397,000 viewers
CNBC – 103,000 viewers
HLN –303,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,089,000 viewers (367,000) (606,000)
American Morning- 270,000 viewers (72,000) (130,000)
Morning Joe- 327,000 viewers (106,000) (173,000)
Squawk Box- 128,000 viewers (44,000) (79,000)
Morning Express w/ Meade- 287,000 viewers (202,000) (184,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,408,000 viewers (661,000) (1,208,000)
Situation Room—472,000 viewers (108,000) (180,000)
Hardball w/ C. Matthews – 373,000 viewers (88,000) (175,000)
Fast Money -- 264,000 viewers (a scratch w/52,000) (111,000)
Prime News —180,000 viewers (75,000) (101,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,377,000 viewers (578,000) (1,175,000)
Situation Room—448,000 viewers (128,000) (192,000)
Ed Show —451,000 viewers (84,000) (219,000)
Mad Money —205,000 viewers (a scratch w/50,000) (107,000)
Prime News – 235,000 viewers (91,000) (130,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,168,000 viewers (483,000) (1,020,000)
Situation Room – 517,000 viewers (140,000) (210,000)
Hardball w/ C. Matthews – 686,000 viewers (191,000) (285,000)
Kudlow Report – 146,000 viewers (a scratch w/44,000) (69,000)
Issues – 431,000 viewers (155,000) (241,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,525,000 viewers (897,000) (1,651,000)
Campbell Brown – 550,000 viewers (132,000) (215,000)
Countdown w/ K. Olbermann – 897,000 viewers (172,000) (433,000)
Business Model – a scratch w/100,000 viewers (a scratch w/43,000) (a scratch w/49,000)
Nancy Grace – 677,000 viewers (220,000) (359,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,411,000 viewers (603,000) (1,087,000)
Larry King Live —548,000 viewers (150,000) (224,000)
Rachel Maddow Show —969,000 viewers (181,000) (465,000)
Marijuana Inc. — 253,000 viewers (133,000) (147,000)
Joy Behar – 706,000 viewers (177,000) (302,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,153,000 viewers (591,000) (1,005,000)
Anderson Cooper 360 — 618,000 viewers (132,000) (225,000)
Countdown w/ K. Olbermann – 614,000 viewers (222,000) (292,000)
Bio: Gallo – 248,000 viewers (100,000) (112,000)
Nancy Grace –509,000 viewers (223,000) (254,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,637,000 viewers (434,000) (844,000)
Anderson Cooper 360 – 412,000 viewers (110,000) (161,000)
Rachel Maddow Show —419,000 viewers (137,000) (176,000)
Mad Money – 130,000 viewers (81,000) (83,000)
Showbiz Tonight-- 375,000 viewers (191,000) (219,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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