The CW’s “Top Model” Builds Week-To-Week, “High Society” Builds In Key Demos

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via press release:

THE CW’S “TOP MODEL” BUILDS WEEK-TO-WEEK,

WINNING THE 8PM HOUR IN KEY DEMOS

TOP MODEL Wins 8:00-9:00p.m. Hour with Women Demos and Adults 18-34

HIGH SOCIETY Builds Over Premiere in Key Demos

The CW Ranks Second on Wednesday with Young Adults and Women Demos

March 18, 2010 (Burbank, CA) – The second week of AMERICA’S NEXT TOP MODEL, which again aired from 8:00-9:30p.m., improved on last week’s premiere by 4% in women 18-34 (2.8/9), 6% in adults 18-34 (1.9/7), 9% in women 18-49 (2.5/8), 6% in adults 18-49 (1.7/6) and 3% in total viewers (3.8mil), according to preliminary live plus same day Nielsen ratings for Wednesday, March 17, 2010.  Next week, TOP MODEL returns to its 8:00-9:00p.m. format, and FLY GIRLS and HIGH SOCIETY will air from 9:00-10:00p.m.

Through its first hour, TOP MODEL handily won the 8:00-9:00p.m., ranking first among women 18-34 (2.8/10), adults 18-34 (1.8/7), women 18-49 (2.5/8), females 12-34 (2.6/10) and persons 12-34 (1.7/7).

For the full 90-minutes of the episode, TOP MODEL ranked second from 8:00-9:30p. m. in key demos, including women 18-34, adults 18-34 and women 18-49.

HIGH SOCIETY improved over its premiere last week by 22% in women 18-34 (1.1/3) and 13% in women 18-49 (0.9/2).

THE CW ranked second on Wednesday night among women 18-34 (2.4/8), adults 18-34 (1.5/6), females 12-34 (2.2/8) and persons 12-34 (1.4/5).

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