via press release:
THE CW’S “Top Model” BUILDS WEEK-TO-WEEK,
WINNING THE 8PM HOUR IN KEY DEMOS
Top Model Wins 8:00-9:00p.m. Hour with Women Demos and Adults 18-34
HIGH SOCIETY Builds Over Premiere in Key Demos
The CW Ranks Second on Wednesday with Young Adults and Women Demos
March 18, 2010 (Burbank, CA) – The second week of AMERICA’S Next Top Model, which again aired from 8:00-9:30p.m., improved on last week’s premiere by 4% in women 18-34 (2.8/9), 6% in adults 18-34 (1.9/7), 9% in women 18-49 (2.5/8), 6% in adults 18-49 (1.7/6) and 3% in total viewers (3.8mil), according to preliminary live plus same day Nielsen ratings for Wednesday, March 17, 2010. Next week, Top Model returns to its 8:00-9:00p.m. format, and FLY GIRLS and HIGH SOCIETY will air from 9:00-10:00p.m.
Through its first hour, Top Model handily won the 8:00-9:00p.m., ranking first among women 18-34 (2.8/10), adults 18-34 (1.8/7), women 18-49 (2.5/8), females 12-34 (2.6/10) and persons 12-34 (1.7/7).
For the full 90-minutes of the episode, Top Model ranked second from 8:00-9:30p. m. in key demos, including women 18-34, adults 18-34 and women 18-49.
HIGH SOCIETY improved over its premiere last week by 22% in women 18-34 (1.1/3) and 13% in women 18-49 (0.9/2).
THE CW ranked second on Wednesday night among women 18-34 (2.4/8), adults 18-34 (1.5/6), females 12-34 (2.2/8) and persons 12-34 (1.4/5).
Top Model is pretty handily pouring beer in its competition's weaves.
I've been watching ANTM since its first season and I think its getting better and better.
I predict that FLY GIRLS will be a huge hit, people are sick of THE HILLS and this show feels primed and ready to replace that crap. Smart choice Dawn Ostroff. Hopefully more will follow.
I've been watching ANTM since its first season and I think its getting better and better.
I predict that FLY GIRLS will be a huge hit, people are sick of THE HILLS and this show feels primed and ready to replace that crap. Smart choice Dawn Ostroff. Hopefully more will follow.