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Cable News Ratings for Thursday, March 18, 2010

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March 19th, 2010

Live + Same Day Cable News Daily Ratings for March 18, 2010

P2+ Total Day
FNC – 1,440,000 viewers
CNN – 422,000 viewers
MSNBC –385,000 viewers
CNBC - 174,000 viewers
HLN - 312,000 viewers

P2+ Prime Time
FNC – 3,040,000 viewers
CNN – 773,000 viewers
MSNBC –846,000 viewers
CNBC – 229,000 viewers
HLN –687,000 viewers

25-54 Total Day
FNC –377,000 viewers
CNN –116,000 viewers
MSNBC –114,000 viewers
CNBC – a scratch w/47,000 viewers
HLN - 126,000 viewers

25-54 Prime Time
FNC – 740,000 viewers
CNN – 195,000 viewers
MSNBC –226,000 viewers
CNBC – 82,000 viewers
HLN – 180,000 viewers

35-64 Total Day
FNC – 702,000 viewers
CNN – 161,000 viewers
MSNBC – 189,000 viewers
CNBC – 88,000 viewers
HLN - 167,000 viewers

35-64 Prime Time
FNC –1,411,000 viewers
CNN – 306,000 viewers
MSNBC –411,000 viewers
CNBC – 117,000 viewers
HLN –335,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,168,000 viewers (422,000) (703,000)
American Morning- 311,000 viewers (120,000) (122,000)
Morning Joe- 366,000 viewers (114,000) (219,000)
Squawk Box- 141,000 viewers (42,000) (85,000)
Morning Express w/ Meade- 241,000 viewers (139,000) (149,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,300,000 viewers (561,000) (1,092,000)
Situation Room—421,000 viewers (60,000) (118,000)
Hardball w/ C. Matthews – 453,000 viewers (103,000) (219,000)
Fast Money -- 158,000 viewers (a scratch w/15,000) (74,000)
Prime News —164,000 viewers (a scratch w/45,000) (62,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,415,000 viewers (509,000) (1,077,000)
Situation Room—434,000 viewers (82,000) (134,000)
Ed Show —476,000 viewers (116,000) (199,000)
Mad Money —148,000 viewers (a scratch w/44,000) (88,000)
Prime News – 189,000 viewers (73,000) (102,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,104,000 viewers (439,000) (939,000)
Situation Room – 451,000 viewers (123,000) (181,000)
Hardball w/ C. Matthews – 553,000 viewers (129,000) (216,000)
Kudlow Report – 155,000 viewers (a scratch w/51,000) (92,000)
Issues – 351,000 viewers (98,000) (185,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,615,000 viewers (821,000) (1,668,000)
Campbell Brown – 708,000 viewers (156,000) (256,000)
Countdown w/ K. Olbermann – 928,000 viewers (224,000) (447,000)
Boomers! – 209,000 viewers (61,000) (113,000)
Nancy Grace – 923,000 viewers (247,000) (469,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,864,000 viewers (707,000) (1,355,000)
Larry King Live —893,000 viewers (226,000) (370,000)
Rachel Maddow Show —1,104,000 viewers (277,000) (534,000)
Boomers! — 236,000 viewers (75,000) (131,000)
Joy Behar – 717,000 viewers (162,000) (331,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,637,000 viewers (693,000) (1,204,000)
Anderson Cooper 360 — 719,000 viewers (202,000) (293,000)
Countdown w/ K. Olbermann – 505,000 viewers (176,000) (254,000)
Porn: Business of Pleasure – 243,000 viewers (110,000) (107,000)
Nancy Grace –463,000 viewers (145,000) (230,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,616,000 viewers (552,000) (777,000)
Anderson Cooper 360 – 556,000 viewers (137,000) (175,000)
Rachel Maddow Show —425,000 viewers (149,000) (227,000)
Mad Money – a scratch w/60,000 viewers (a scratch w/24,000) (a scratch w/26,000)
Showbiz Tonight-- 463,000 viewers (186,000) (274,000)
-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

(32) Comments - Add Yours!

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  1. Looks like CNN's numbers are rebounding from a few months ago. Also, I didn't know Maddow was pulling higher numbers than Olbermann.

    Haven't watched Matthews since he started literally salivating over Obama.

  2. DarioM

    MSNBC again did better than HLN

  3. Is Beck new for the last week or is he on vacation?

  4. TeaPartySteve

    Fox is not only holding steady they are still gaining viewers. I switched to Fox a year ago and have been amazed at the great job they do in news reporting, and the commentary shows while leaning right at least allow opposing views. Even on Hannity he allows and has liberals on and at times they have very good discussions.

  5. Bob33

    I am really surprised that Hannity holds so much of O’Reilly's audience. They way he repeats himself over and over again just gets so annoying. I think it was last night but not 100% sure that Olbermann did one of his special comments. I turned it on for a second to see if he was back saw he was doing a special comment then went back to Fox.

  6. igotid88

    yesterday's olbermann show was from last october.

  7. AltheaValentine

    I love MSNBC in the mornings! Morning Joe is great, I love that it's a conversation. I also love the Daily Rundown.

    How does CNBC make money? I know that people who watch their programming are more likely to be affluent, but no one watches. I guess they stay a float 'cause NBC News, MSNBC, and CNBC are able to share facilities and thereby keep costs down?

    I love Fox News. During the day, their reports are generally objective. Their prime time programming is OBVIOUSLY partisan, but so in MSNBC. I'm a Canadian, I'm liberal, but I always feel like Rachel Maddow and Keith Olbermann are so condescending their holier than thou attitudes. While I don't agree ideologically with FOX News, I at least feel like they are attempting to engage their views (who are receptive to what their saying) compared to MSNBC prime time where I feel like I need to have a bathe after watching.

    Is there anyway to get ratings for the individual day time shows that are on during the day? What type of ratings does Andrea Mitchell bring in? Savannah & Chuck?

    How is Dylan Ratigans show doing now that it has moved to the 4pm slot?

  8. AltheaValentine

    Oh,why no Bloomberg on here?

  9. rodwilliams

    I just love Rachael Maddow !
    I only wish she would wear a frilly dress once in awhile and ditch those combat boots for some heels.

  10. Althea,

    There's no daily Bloomberg info here, or anywhere else. Bloomber doesn't subscribe to Nielsen's measurement services, so Nielsen doesn't report the data.

  11. AppleStinx

    The 'Dylan Ratigan Show' ranked as the #51 cable news program for the month of February (2/01 through 2/26) averaging 300K P2, 66K A25-54. 'Andrea Mitchell Reports' was #62 with 275K P2+, 55K A25-54.

  12. 49Her

    Wow. I don't like this new register/posting process. It sucks and there are a lot fewer posts than before. That said, look for a freakin' record viewership prime time for Fox News on Monday night if Obama's nightmare bill passes on Sunday. O'Reilly might get 5 or 6 million-plus.

  13. CarmenXVI

    You know, There is less suspense with regard to who will win cable news ratings than there is to who is going to win a 16 vs. 1 NCAA basketball tournament game.

  14. Bob33

    The bill wont really be passing Sunday even if it gets past this vote. It will go to the senate and change then go back to the house many more times after this so people shouldn't be too worried Sunday. Shows are hyping this like it actually means a lot when it doesn't.

  15. bnbishop

    took me a couple of days to figure this all out
    funny only saw tea party protest on FNC, wonder why?

  16. AppleStinx

    And I thought that FNC was only showing president Obama's speeches and rallies, uninterrupted.

  17. I don't know how you've managed to miss the viral video of a guy with Parkinson's disease being mocked, ridiculed and harassed at a tea party that was all over the place last week.

    As far as today's protest goes, I don't know about CNN, but MSNBC doesn't have a lot of live programing on Saturdays (if any?) but, luckily, there are the internets:

    http://www.msnbc.msn.com/id/35965961/ns/politic…

    I give you the REAL tea party. I can only assume Fox News covered this story… being a fair and balanced organization and all.

  18. AppleStinx

    Thanks for the link. “…words of inspiration from President Barack Obama …” pretty much sets the tone for the story.

  19. “The bill wont really be passing Sunday even if it gets past this vote.”

    Not exactly. If the House passes the Senate bill, it goes to the president. If the House then passes the reconciliation bill, that returns to the Senate.

  20. ccrider

    Yes. Morning Joe is very good, except when Miki Brezenski puts her dour outlook on matters. It's no wonder that CBS fired her. Scarborough should get a new person to read the news. That is unless he's planning to run for the presidency.

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