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Cable News Ratings for Thursday, March 18, 2010

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March 19th, 2010

Live + Same Day Cable News Daily Ratings for March 18, 2010

P2+ Total Day
FNC – 1,440,000 viewers
CNN – 422,000 viewers
MSNBC –385,000 viewers
CNBC - 174,000 viewers
HLN - 312,000 viewers

P2+ Prime Time
FNC – 3,040,000 viewers
CNN – 773,000 viewers
MSNBC –846,000 viewers
CNBC – 229,000 viewers
HLN –687,000 viewers

25-54 Total Day
FNC –377,000 viewers
CNN –116,000 viewers
MSNBC –114,000 viewers
CNBC – a scratch w/47,000 viewers
HLN - 126,000 viewers

25-54 Prime Time
FNC – 740,000 viewers
CNN – 195,000 viewers
MSNBC –226,000 viewers
CNBC – 82,000 viewers
HLN – 180,000 viewers

35-64 Total Day
FNC – 702,000 viewers
CNN – 161,000 viewers
MSNBC – 189,000 viewers
CNBC – 88,000 viewers
HLN - 167,000 viewers

35-64 Prime Time
FNC –1,411,000 viewers
CNN – 306,000 viewers
MSNBC –411,000 viewers
CNBC – 117,000 viewers
HLN –335,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,168,000 viewers (422,000) (703,000)
American Morning- 311,000 viewers (120,000) (122,000)
Morning Joe- 366,000 viewers (114,000) (219,000)
Squawk Box- 141,000 viewers (42,000) (85,000)
Morning Express w/ Meade- 241,000 viewers (139,000) (149,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,300,000 viewers (561,000) (1,092,000)
Situation Room—421,000 viewers (60,000) (118,000)
Hardball w/ C. Matthews – 453,000 viewers (103,000) (219,000)
Fast Money -- 158,000 viewers (a scratch w/15,000) (74,000)
Prime News —164,000 viewers (a scratch w/45,000) (62,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,415,000 viewers (509,000) (1,077,000)
Situation Room—434,000 viewers (82,000) (134,000)
Ed Show —476,000 viewers (116,000) (199,000)
Mad Money —148,000 viewers (a scratch w/44,000) (88,000)
Prime News – 189,000 viewers (73,000) (102,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,104,000 viewers (439,000) (939,000)
Situation Room – 451,000 viewers (123,000) (181,000)
Hardball w/ C. Matthews – 553,000 viewers (129,000) (216,000)
Kudlow Report – 155,000 viewers (a scratch w/51,000) (92,000)
Issues – 351,000 viewers (98,000) (185,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,615,000 viewers (821,000) (1,668,000)
Campbell Brown – 708,000 viewers (156,000) (256,000)
Countdown w/ K. Olbermann – 928,000 viewers (224,000) (447,000)
Boomers! – 209,000 viewers (61,000) (113,000)
Nancy Grace – 923,000 viewers (247,000) (469,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,864,000 viewers (707,000) (1,355,000)
Larry King Live —893,000 viewers (226,000) (370,000)
Rachel Maddow Show —1,104,000 viewers (277,000) (534,000)
Boomers! — 236,000 viewers (75,000) (131,000)
Joy Behar – 717,000 viewers (162,000) (331,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,637,000 viewers (693,000) (1,204,000)
Anderson Cooper 360 — 719,000 viewers (202,000) (293,000)
Countdown w/ K. Olbermann – 505,000 viewers (176,000) (254,000)
Porn: Business of Pleasure – 243,000 viewers (110,000) (107,000)
Nancy Grace –463,000 viewers (145,000) (230,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,616,000 viewers (552,000) (777,000)
Anderson Cooper 360 – 556,000 viewers (137,000) (175,000)
Rachel Maddow Show —425,000 viewers (149,000) (227,000)
Mad Money – a scratch w/60,000 viewers (a scratch w/24,000) (a scratch w/26,000)
Showbiz Tonight-- 463,000 viewers (186,000) (274,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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