via press release:
NBC RENEWS ACCLAIMED DAYTIME DRAMA 'Days Of Our Lives' THROUGH 2010-11 SEASON
Hit Series Will Celebrate Its 45th Anniversary in November
UNIVERSAL CITY, Calif. - March 19, 2010 - NBC has picked up hit daytime drama "Days Of Our Lives" for its 45th season, keeping the long-running show on the network through the 2010-11 television season, it was announced today by Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios.
"'Days Of Our Lives' continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season," said Graboff. "'Days' has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."
Bruce Evans, Senior Vice President, Drama Programming, NBC Entertainment, added, "The producers, cast and crew have worked tirelessly to make 'Days' the ratings success it is today. Today's renewal is a true testament to all of their hard work. We could not be more delighted for them and for the multiple generations of fiercely loyal 'Days Of Our Lives' fans."
The acclaimed daytime drama will celebrate its 45th anniversary on Monday, November 8.
"Days of our Lives" (Monday-Friday, 1-2 p.m. in most markets; check local listings) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials and is currently tied for #2 for the season among all daytime dramas in women 18-49 and women 18-34. Through 25 weeks of the 2009-10 season, "Days" is averaging 3.3 million viewers, its highest average at this point in the season in three years and a 10 percent increase over its audience of one year ago, according to Nielsen Media Research. "Days" is also delivering year-to-year gains among women 18-49 and women 25-54.
In its 44-plus years, "Days of our Lives" has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People's Choice Awards. "Days of our Lives" is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.
"Days Of Our Lives" is produced by Corday Productions Inc., in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created "Days Of Our Lives" and helmed the series for many years. Gary Tomlin is also executive producer. Dena Higley is the head writer and Christopher Whitesell is co-head writer.
Great news!! I expected this after those great ratings
I'm going to start watch Days when ATWT is over, hope it beats B&B again.
yesssssssssssssssssssssssssssssssssssssss
I don't think NBC really cares about Soaps or Days and this was the optional pickup they had in the original agreement if I recall. It would have been nice had they picked it up for more than 1 season but I doubt any show including a soap is going to get more than a season or 2 pickup. NBC I suspect has bigger issues this coming season related to PT and the Comcast purchase to have to worry about Daytime also. But good for Days. They actually did something no one believed they could.
Days is the only soap that isn't consistently horrible. This renewal makes me happy.
YAY! GO DAYS!
Our family – parents,children, grand children have been watching Days for 43 of the 45 years from coast to coast as we moved. Days must be doing something right to have such long time and devoted fans.
My mom watches this show. She is glad it got picked up. I've watched bits and pieces since round 96 when I was 9. More of a GH fan though. Days needs to beat B&B and Y&R though.
Our family – parents,children, grand children have been watching Days for 43 of the 45 years from coast to coast as we moved. Days must be doing something right to have such long time and devoted fans.
My mom watches this show. She is glad it got picked up. I've watched bits and pieces since round 96 when I was 9. More of a GH fan though. Days needs to beat B&B and Y&R though.