"Lost" Tops ABC.Com Viewing Again in February

Categories: Network TV Press Releases

Written By

March 19th, 2010

Disclaimer: these numbers, like horoscopes are provided for entertainment purposes only.  Because ABC does not provide any "average minutes per stream" data per episode, it's not remotely possible to compare to the TV ratings.   One thing is clear, average time per stream is fairly short and/or most of the viewing is of clips rather than of episodes. In these monthly numbers they are all mashed together.  

One telling sign that most of the viewing is clips rather than full episodes is at the very end of this release ABC claims that 70 million streams of **episodes** have been initiated (whether finished or not) since last fall across all of ABC's shows available.  In February alone, just between Lost, The Bachelor and Grey's Anatomy there were nearly 50 million streams.

These results are just for ABC.com and do not include any viewing numbers for Hulu.

Via ABC press release:

ABC.com is the No. 1 Online Broadcast Site for February 2010,

Up 24% Over January, with its Largest Unique Viewer Count in 11 Months

ABC.com Owns 9 of the Top 10 Spots in Unique Viewers in February 2010, With “Lost” Ranking No. 1 for the 2nd Month in a Row

ABC’s “Lost” is February 2010’s No. 1 Program in Total Streams

 Based on data as reported from Nielsen VideoCensus for February 2010, ABC.com (6.3 million UVs) ranked as the No. 1 online broadcast site for the month in Unique Viewers.  ABC.com’s finish represented the 4th time in the 5 complete months of the 2009-10 TV season (Oct ’09 – Feb ‘10) and the 2nd month in a row that the ABC website has taken the top spot.  ABC.com beat CBS Television by 29% (4.9 million UVs), NBC.com by 142% (2.6 million UVs), Fox Broadcasting by 163% (2.4 million UVs) and Cwtv.com by 600% (900,000 UVs).

 

  • ABC.com was up in Unique Viewers over the previous month by 24% (5.1 million UVs – Jan ‘10)In fact, ABC.com attracted its highest tally in Unique Viewers in 11 months – since March ’09.

 

Program Highlights – Unique Viewers (February ‘10)

For viewing of full episodes and short-form content, ABC.com owned 9 of the Top 10 spots during February ’10, including the No. 1 series, “Lost,” taking the top position for the 2nd straight month. 

 

Program Highlights – Total Streams (February ‘10)

For Total Streams, ABC.com claimed 5 of the Top 10 shows in February ’10, including the No. 1 Program for the month for the 2nd consecutive month.

 

  • In Total Streams, “Lost” drew 24.7 million Total Streams to qualify as the No. 1 show for the month.  In addition, ABC programs have held the No. 1 spot in 4 of the 5 complete months of the 2009-10 TV Season (“Grey’s Anatomy” was No. 1 in Oct ’09 and Nov ’09, with “The Bachelor” No. 1 in Jan ‘10).

 

 

Broadcast Network Websites – Unique Viewers (February ‘10) 

Name                                                 Unique Viewers

No. 1 ABC.com                                        6.3 million

No. 2 CBS Television                                 4.9 million

No. 3 NBC.com                                        2.6 million

No. 4 Fox Broadcasting                               2.4 million

No. 5 Cwtv.com                                       900,000

Top 10 Programs – Unique Viewers (February ‘10)

Program                        Net                   Unique Vieers

No. 1 Lost                     ABC                  2.005 million

No. 2 The Bachelor              ABC                  1.635 million

No. 3 Grey’s Anatomy            ABC                  1.161 million

No. 4 Desperate Housewives      ABC                  737,000

No. 5 All My Children           ABC                  701,000

No. 6 Extreme Makeover:        ABC                  683,000

      Home Edition

No. 7 Saturday Night Live       NBC                  660,000

No. 8 Modern Family             ABC                  606,000

No. 9 The 82nd Annual           ABC                  596,000

      Academy Awards

No.10 General Hospital          ABC                  539,000

 

Top 10 Programs – Total Streams (February ‘10) 

Program                         Net                   Total Streams

No. 1 Lost                      ABC                  24.7 million

No. 2 The Bachelor             ABC                  15.8 million

No. 3 Grey’s Anatomy            ABC                  9.1 million

No. 4 Heroes vs. Villains       CBS                  8.6 million

      Bracket Challenge

No. 5 General Hospital          ABC                  7.1 million

No. 6 VAM                       CW                   6.9 million

No. 7 All My Children           ABC                  6.749 million

No. 8 24                        Fox                  6.725 million

No. 9 The Office                NBC                  6.6 million

No.10 Super Bowl Ads           CBS                  6.0 million

ABC.com’s Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2009, approximately 70 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC’s most popular series, as well as ABC.com’s original daily online series “Start Now.” ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, February 2010

 
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