TV Ratings: March Madness Wins; Who Do You Think You Are? & “Kitchen Nightmares” Perform
Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
No surprises, the NCAA men’s college basketball tournament led the night. NBC and FOX tied for second with adults 18-49 though NBC had the edge in viewers. NBC continues to get good ratings performance from Who Do You Think You Are? How long before they think, “Hey, you know, even on a Friday it performs better than Trauma or Mercy. Hmmmmm.”
Or perhaps NBC is too scared off by Hollywood zealots who demand more scripted programming in primetime — even if its for shows whose ratings suck — to swap out an hour of scripted content for unscripted content between Monday and Thursday. But for a Friday, and considering its NBC, Who Do You Think You Are? look pretty good.
The recently renewed Kitchen Nightmares is cooking for FOX. Its 1.9 rating with adults 18-49 was the best rating for the night outside of the college basketball.
|Time||Net||Show||18-49 Rating/Shr||Viewers (Millions)|
|8:00||CBS||NCAA Men’s Basketball Tournament||3.0/11||8.75|
|NBC||Who Do You Think You Are||1.7/7||7.14|
|ABC||Thin Ice (Part 1)||0.6/2||4.06|
|CW||America’s Next Top Model (R) 8p-9:30p||0.5/2||1.33|
|9:00||CBS||NCAA Men’s Basketball Tournament||3.9/13||11.09|
|CW||High Society (R)||0.3/1||0.63|
|10:00||CBS||NCAA Men’s Basketball Tournament||3.2/10||8.96|
Ratings data via Marc Berman’s PI forums.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.