Fox News: More Viewing from Upscale Viewers than Discovery, History or CNN
Ahead of Fox News’ upfront Advertising Age has an article that is full of data, noting that Fox News is pitching itself as upscale as some mainstream networks:
Part of Fox’s upfront pitch will include a slide that shows its share of 25- to 54-year-old viewers with household incomes of $100,000 or more. Among its broader competitive cable set, Fox has 26% share of cable’s gross rating points among that audience, more than History (12%), Discovery (11%) and CNN (9%).
More data: though Fox News crushed CNN in the ratings in 2009, advertising revenue was much closer: $506.5 million million versus $415 million for CNN according to Kantar.
Fox cites figures from SNL Kagan that put Fox News’ combined revenues (ad sales plus cable carriage fees received) at $697 million, up 4%, and higher than CNN and HLN’s combined revenues for the first time.
Read the story to find out who are the biggest advertisers on Fox News.