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Cable News Ratings for Friday, March 19, 2010

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March 22nd, 2010

Live + Same Day Cable News Daily Ratings for March 19, 2010

P2+ Total Day
FNC – 1,315,000 viewers
CNN – 412,000 viewers
MSNBC – 414,000 viewers
CNBC - 180,000 viewers
HLN - 300,000 viewers

P2+ Prime Time
FNC – 2,388,000 viewers
CNN – 546,000 viewers
MSNBC –795,000 viewers
CNBC – 234,000 viewers
HLN –548,000 viewers

25-54 Total Day
FNC –360,000 viewers
CNN –100,000 viewers
MSNBC –135,000 viewers
CNBC – a scratch w/51,000 viewers
HLN - 125,000 viewers

25-54 Prime Time
FNC – 621,000 viewers
CNN – 128,000 viewers
MSNBC –189,000 viewers
CNBC – 109,000 viewers
HLN – 172,000 viewers

35-64 Total Day
FNC – 656,000 viewers
CNN – 166,000 viewers
MSNBC – 203,000 viewers
CNBC – 99,000 viewers
HLN - 160,000 viewers

35-64 Prime Time
FNC –1,174,000 viewers
CNN – 209,000 viewers
MSNBC –378,000 viewers
CNBC – 121,000 viewers
HLN –254,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,163,000 viewers (401,000) (672,000)
American Morning- 298,000 viewers (99,000) (147,000)
Morning Joe- 436,000 viewers (146,000) (234,000)
Squawk Box- 116,000 viewers (34,000) (72,000)
Morning Express w/ Meade- 311,000 viewers (164,000) (200,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,432,000 viewers (593,000) (1,181,000)
Situation Room—477,000 viewers (95,000) (174,000)
Hardball w/ C. Matthews – 520,000 viewers (116,000) (225,000)
Fast Money (5:00 – 5:30PM) -- 250,000 viewers (a scratch w/27,000) (109,000)
Options Action (5:30 – 6:00PM) -- 164,000 viewers (a scratch w/24,000) (84,000)
Prime News —221,000 viewers (78,000) (113,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,310,000 viewers (565,000) (1,093,000)
Situation Room—460,000 viewers (80,000) (159,000)
Ed Show —560,000 viewers (153,000) (276,000)
Mad Money —125,000 viewers (a scratch w/30,000) (61,000)
Prime News – 278,000 viewers (68,000) (110,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,676,000 viewers (452,000) (813,000)
Situation Room – 459,000 viewers (114,000) (156,000)
Hardball w/ C. Matthews – 534,000 viewers (107,000) (226,000)
Kudlow Report – a scratch w/103,000 viewers (a scratch w/27,000) (a scratch w/45,000)
Issues – 345,000 viewers (96,000) (152,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,772,000 viewers (686,000) (1,289,000)
Campbell Brown – 471,000 viewers (105,000) (192,000)
Countdown w/ K. Olbermann – 1,023,000 viewers (205,000) (466,000)
The Apprentice – 244,000 viewers (110,000) (125,000)
Nancy Grace – 671,000 viewers (177,000) (322,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,416,000 viewers (661,000) (1,228,000)
Larry King Live —514,000 viewers (113,000) (187,000)
Rachel Maddow Show —1,029,000 viewers (212,000) (474,000)
The Apprentice — 352,000 viewers (160,000) (184,000)
Joy Behar – 544,000 viewers (144,000) (234,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,962,000 viewers (503,000) (993,000)
Anderson Cooper 360 — 652,000 viewers (165,000) (248,000)
MSNBC Investigates – 333,000 viewers (149,000) (193,000)
Buffett and Gates – a scratch w/105,000 viewers (57,000) (55,000)
Nancy Grace –464,000 viewers (197,000) (219,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,373,000 viewers (393,000) (770,000)
Anderson Cooper 360 – 517,000 viewers (150,000) (232,000)
MSNBC Investigates —467,000 viewers (281,000) (245,000)
Mad Money – a scratch w/51,000 viewers (a scratch w/23,000) (a scratch w/20,000)
Showbiz Tonight-- 415,000 viewers (164,000) (214,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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