'

Grey's Anatomy, Private Practice Top Weekly DVR Viewing

Categories: '

Written By

March 22nd, 2010


The week after the Winter Olympics, had several ABC shows crowding the top of the most DVR viewed rankings. Grey's Anatomy added 1.5 adults 18-49 rating points after its airdate from DVR viewing to lead all broadcast shows for absolute DVR ratings gains. To put that in perspective, that's like adding the entire Same Day adults 18-49 audience for Numb3rs via DVR viewing (which drew a 1.59 rating).

In a three way tie for second place, adding 1.2 ratings points after their airdates were ABC's Lost and Modern Family, and NBC's The Office (1 hr. baby episode).  That week (March 1-7), was NBC's first of the post Jay Leno Show era.

Grey's Thursday stablemate Private Practice topped the % increase in ratings by DVR viewing rankings for the week, boosting its adults 18-49 rating by 39%, ahead of Grey's Anatomy at 37% which just barely missed leading both lists.

Where were some of the typical DVR notables? The CW was almost entirely in repeats (except for Life Unexpected), as was Fox's House.

Compare any of the shows below with their networks overall average Live+7 DVR adults 18-49 ratings increases for the week: CW (6%), Fox (10%), CBS (19%), ABC (18%), NBC (17%).

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate.  In a recent conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising, so it's not going to save shows with bad Live+SD ratings.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see the previous week's most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (March 1-7):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 GREY'S ANATOMY ABC 4.03 5.52 1.5 37% 27%
2 OFFICE NBC 4.67 5.91 1.2 27% 21%
3 LOST ABC 4.12 5.30 1.2 29% 22%
4 Modern Family ABC 3.45 4.62 1.2 34% 25%
5 Big Bang Theory, THE CBS 5.95 7.07 1.1 19% 16%
6 Private Practice ABC 2.67 3.72 1.1 39% 28%
7 PARENTHOOD NBC 3.08 4.1 1.0 33% 25%
8 CSI CBS 3.71 4.65 0.9 25% 20%
9 Mentalist, THE CBS 3.20 4.10 0.9 28% 22%
10 American Idol-WEDNESDAY FOX 8.52 9.41 0.9 10% 9%
11 Criminal Minds CBS 3.46 4.33 0.9 25% 20%
12 NCIS CBS 4.05 4.88 0.8 20% 17%
13 American Idol-TUESDAY FOX 8.60 9.41 0.8 9% 9%
14 How I Met Your Mother CBS 3.91 4.72 0.8 21% 17%
15 24 FOX 2.53 3.33 0.8 32% 24%
16 Two and a Half Men CBS 5.70 6.48 0.8 14% 12%
17 MARRIAGE REF NBC 3.45 4.14 0.7 20% 17%
18 Cougar Town ABC 2.37 3.05 0.7 29% 22%
19 NCIS: LOS ANGELES CBS 3.11 3.75 0.6 21% 17%
20 Good Wife, THE CBS 2.66 3.30 0.6 24% 19%
21 CSI: MIAMI CBS 3.42 4.03 0.6 18% 15%
22 COMMUNITY NBC 2.28 2.89 0.6 27% 21%
23 SURVIVOR: HEROES-VILLAINS CBS 3.84 4.44 0.6 16% 14%
24 CSI: NY CBS 3.03 3.63 0.6 20% 17%
25 MEDIUM CBS 1.87 2.44 0.6 30% 23%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (March 1-7):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 Private Practice ABC 2.67 3.72 1.1 39% 28%
2 GREY'S ANATOMY ABC 4.03 5.52 1.5 37% 27%
3 Modern Family ABC 3.45 4.62 1.2 34% 25%
4 PARENTHOOD NBC 3.08 4.1 1.0 33% 25%
5 24 FOX 2.53 3.33 0.8 32% 24%
6 MEDIUM CBS 1.87 2.44 0.6 30% 23%
7 NUMB3RS CBS 1.73 2.25 0.5 30% 23%
8 Cougar Town ABC 2.37 3.05 0.7 29% 22%
9 LOST ABC 4.12 5.30 1.2 29% 22%
10 Mentalist, THE CBS 3.20 4.10 0.9 28% 22%
11 GHOST WHISPERER CBS 1.65 2.10 0.5 27% 21%
12 COMMUNITY NBC 2.28 2.89 0.6 27% 21%
13 OFFICE NBC 4.67 5.91 1.2 27% 21%
14 CSI CBS 3.71 4.65 0.9 25% 20%
15 Criminal Minds CBS 3.46 4.33 0.9 25% 20%
16 Good Wife, THE CBS 2.66 3.30 0.6 24% 19%
17 CHUCK NBC 2.43 3 0.6 23% 19%
18 How I Met Your Mother CBS 3.91 4.72 0.8 21% 17%
19 NCIS: LOS ANGELES CBS 3.11 3.75 0.6 21% 17%
20 NCIS CBS 4.05 4.88 0.8 20% 17%
21 MARRIAGE REF NBC 3.45 4.14 0.7 20% 17%
22 CSI: NY CBS 3.03 3.63 0.6 20% 17%
23 LAW & ORDER:SVU-WED 9PM NBC 2.65 3.17 0.5 20% 16%
24 Life Unexpected CW 0.82 0.98 0.2 20% 16%
25 OLD CHRISTINE CBS 1.59 1.90 0.3 19% 16%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we're making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures