Most sites are highlighting the concurrent TV/Internet usage numbers in the latest Nielsen three screen report out today, but here are some things I find more interesting that you can find in the main report itself:
- Average time watching timeshifted TV is up 24.9% year over year (an average increase of almost 2 hours per month), but is still quite small overall compared to “traditional” TV viewing.
- “Watching Video On the Internet” grew 16.4%, slower than timeshifted TV viewing, and from a smaller base.
- Average time spent in “traditional” TV viewing in the home was up 0.8% year over year. So much for the “the Internet will kill TV” meme.
- Overall Internet use was down 2% year over year.
- DVRs in 35% Of US Homes.
|A Week in the Life
Weekly Time Spent in Hours:Minutes
By Age Demographic 4Q 2009
|On Traditional TV||25:17||23:24||26:14||31:58||35:40||42:38||47:21||34:37|
|Watching Timeshifted TV||1:33||1:15||1:28||2:58||2:44||2:22||1:10||2:04|
|Using the Internet||0:24||1:21||3:45||5:20||6:35||4:53||2:17||3:56|
|Watching Video on Internet||0:04||0:15||0:39||0:35||0:33||0:17||0:06||0:22|
|Mobile Subscribers Watching Video on a Mobile Phone||n/a||0:21||0:08||0:06||0:01||<0:01||n/a||0:04|
|Source: The Nielsen Company|