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Cable News Ratings for Monday, March 22, 2010

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March 23rd, 2010

Live + Same Day Cable News Daily Ratings for March 22, 2010

P2+ Total Day
FNC – 1,556,000 viewers
CNN – 554,000 viewers
MSNBC – 558,000 viewers
CNBC - 216,000 viewers
HLN - 277,000 viewers

P2+ Prime Time
FNC – 3,011,000 viewers
CNN – 835,000 viewers
MSNBC –1,209,000 viewers
CNBC – 164,000 viewers
HLN –458,000 viewers

25-54 Total Day
FNC –463,000 viewers
CNN –154,000 viewers
MSNBC –176,000 viewers
CNBC – 58,000 viewers
HLN - 118,000 viewers

25-54 Prime Time
FNC – 921,000 viewers
CNN – 256,000 viewers
MSNBC –390,000 viewers
CNBC – 79,000 viewers
HLN – 151,000 viewers

35-64 Total Day
FNC – 792,000 viewers
CNN – 229,000 viewers
MSNBC – 288,000 viewers
CNBC – 98,000 viewers
HLN - 154,000 viewers

35-64 Prime Time
FNC –1,499,000 viewers
CNN – 350,000 viewers
MSNBC –620,000 viewers
CNBC – 93,000 viewers
HLN –232,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,144,000 viewers (424,000) (652,000)
American Morning- 412,000 viewers (133,000) (182,000)
Morning Joe- 501,000 viewers (171,000) (283,000)
Squawk Box- 181,000 viewers (65,000) (106,000)
Morning Express w/ Meade- 265,000 viewers (141,000) (182,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 3,446,000 viewers (988,000) (1,798,000)
Situation Room—665,000 viewers (129,000) (239,000)
Hardball w/ C. Matthews – 672,000 viewers (156,000) (292,000)
Fast Money -- 274,000 viewers (a scratch w/39,000) (85,000)
Prime News —206,000 viewers (88,000) (98,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,915,000 viewers (689,000) (1,416,000)
Situation Room—584,000 viewers (167,000) (242,000)
Ed Show —775,000 viewers (231,000) (388,000)
Mad Money —144,000 viewers (a scratch w/47,000) (61,000)
Prime News – 232,000 viewers (81,000) (125,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,208,000 viewers (638,000) (1,098,000)
Situation Room – 693,000 viewers (228,000) (287,000)
Hardball w/ C. Matthews – 838,000 viewers (293,000) (402,000)
Kudlow Report – 164,000 viewers (a scratch w/50,000) (57,000)
Issues – 330,000 viewers (118,000) (172,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,949,000 viewers (1,160,000) (1,983,000)
Campbell Brown – 713,000 viewers (238,000) (317,000)
Countdown w/ K. Olbermann – 1,418,000 viewers (454,000) (732,000)
Coca-Cola: The Real Story – 130,000 viewers (58,000) (75,000)
Nancy Grace – 566,000 viewers (182,000) (284,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,671,000 viewers (835,000) (1,350,000)
Larry King Live —800,000 viewers (217,000) (322,000)
Rachel Maddow Show —1,354,000 viewers (385,000) (675,000)
American Greed — 183,000 viewers (84,000) (100,000)
Joy Behar – 473,000 viewers (144,000) (219,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,408,000 viewers (767,000) (1,159,000)
Anderson Cooper 360 — 992,000 viewers (312,000) (412,000)
Countdown w/ K. Olbermann – 854,000 viewers (332,000) (452,000)
Bio: Home Depot – 178,000 viewers (95,000) (106,000)
Nancy Grace –360,000 viewers (133,000) (207,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,842,000 viewers (673,000) (1,057,000)
Anderson Cooper 360 – 525,000 viewers (179,000) (233,000)
Rachel Maddow Show —640,000 viewers (246,000) (371,000)
Mad Money – a scratch w/101,000 viewers (66,000) (60,000)
Showbiz Tonight-- 332,000 viewers (140,000) (213,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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