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Cable News Ratings for Saturday-Sunday, March 20-21, 2010

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March 23rd, 2010

Live + Same Day Weekend Ratings
Cable News Ratings March 20, 2010

P2+ Total Day
FNC – 1,121,000 viewers
CNN – 503,000 viewers
MSNBC – 368,000 viewers
CNBC – 185,000 viewers
HLN –280,000 viewers

P2+ Prime Time
FNC –1,583,000 viewers
CNN –515,000 viewers
MSNBC –414,000 viewers
CNBC – 220,000 viewers
HLN – 340,000 viewers

25-54 Total Day
FNC –316,000 viewers
CNN – 150,000 viewers
MSNBC – 165,000 viewers
CNBC – 80,000 viewers
HLN – 111,000 viewers

25-54 Prime Time
FNC – 413,000 viewers
CNN – 142,000 viewers
MSNBC – 175,000 viewers
CNBC – 94,000 viewers
HLN – 116,000 viewers

35-64 Total Day
FNC – 529,000 viewers
CNN – 228,000 viewers
MSNBC – 190,000 viewers
CNBC – 105,000 viewers
HLN – 150,000 viewers

35-64 Prime Time
FNC – 669,000 viewers
CNN – 204,000 viewers
MSNBC – 213,000 viewers
CNBC – 119,000 viewers
HLN – 155,000 viewers

Cable News Ratings for March 21, 2010
P2+ Total Day
FNC – 1,683,000 viewers
CNN – 1,053,000 viewers
MSNBC – 520,000 viewers
CNBC- 171,000 viewers
HLN – 249,000 viewers

P2+ Prime Time
FNC –2,953,000 viewers
CNN – 2,189,000 viewers
MSNBC – 873,000 viewers
CNBC – 204,000 viewers
HLN – 289,000 viewers

25-54 Total Day
FNC – 513,000 viewers
CNN – 324,000 viewers
MSNBC – 201,000 viewers
CNBC – 92,000 viewers
HLN –90,000 viewers

25-54 Prime Time
FNC – 965,000 viewers
CNN – 637,000 viewers
MSNBC – 315,000 viewers
CNBC –98,000 viewers
HLN – 86,000 viewers

35-64 Total Day
FNC – 837,000 viewers
CNN – 489,000 viewers
MSNBC – 273,000 viewers
CNBC-- 95,000 viewers
HLN – 133,000 viewers

35-64 Prime Time
FNC – 1,478,000 viewers
CNN – 967,000 viewers
MSNBC –489,000 viewers
CNBC – 114,000 viewers
HLN – 116,000 viewers
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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