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CNN Has Big Ratings Day During Health Care Vote

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March 23rd, 2010

via press blurb:

For Sunday, March 21, 2010 – Health Care Vote:

CNN tops MSNBC (in both total viewers and the demo) every hour of the day, including primetime.

In primetime – CNN averaged 2.189 million vs. MSNBC’s 873k in total viewers (a +151% advantage) and 637k vs. 315k in demo 25-54 (+102%).

CNN also tops FNC (in both total viewers and the demo) during key hours of 11 pm, midnight, 1 am and 2 am.

During the key hour of 11 pm – CNN averaged approximately a million more viewers than FNC – with CNN posting 3.3 million, FNC followed with 2.369, while MSNBC trailed 1.498 in total viewers.  In the key demo 25-54, CNN had 1.182million vs. FNC’s 906k vs. MSNBC’s 563k.

Persons 2+ Persons 25-54
Time CNN FXNC MSNBC CNN FXNC MSNBC
Total Day 1,164 1,866 548 355 561 204
Prime 2,189 2,953 873 637 965 315
06:00A -07:00A 413 503 281 150 148 139
07:00A -08:00A 437 795 174 172 195 104
08:00A -09:00A 504 1,072 209 207 277 80
09:00A -10:00A 555 1,356 325 170 426 142
10:00A -11:00A 353 1,571 336 114 460 130
11:00A -12:00P 549 1,722 325 128 533 128
12:00P -01:00P 741 1,747 295 219 457 101
01:00P -02:00P 928 2,069 342 261 570 148
02:00P -03:00P 1,057 2,310 508 273 649 150
03:00P -04:00P 961 2,155 579 249 589 182
04:00P -05:00P 1,262 2,603 690 368 675 214
05:00P -06:00P 1,298 2,881 609 322 690 202
06:00P -07:00P 1,371 2,800 601 282 822 222
07:00P -08:00P 1,183 2,350 603 298 698 186
08:00P -09:00P 1,420 2,690 618 389 843 214
09:00P -10:00P 1,988 2,824 752 549 870 279
10:00P -11:00P 3,161 3,344 1,250 974 1,181 453
11:00P -12:00A 3,300 2,369 1,498 1,182 906 563
12:00A -01:00A 1,670 983 939 594 360 355
01:00A -02:00A 833 598 340 326 247 185
02:00A -03:00A 464 442 234 220 178 114
 
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