via press release:
Nickelodeon’sTops Basic Cable on Friday with Total Viewers, Kids and Tweens
For a second time this month,grabbed basic cable’s top spot with total viewers (P2+) on Friday night (March 19, 8 p.m. ET/PT). ’s “iFix a Popstar” topped basic cable overall with total viewers (3.8 million), kids and tweens for the night.
“iMove Out” also bested all broadcast and cable programming with kids 2-11, 6-11 and tweens for the night, posting double- and triple-digit gains over last year with all key demos and averaging an 7.6/1.6 million K6-11 (+73%), 6.2/1.3 million T9-14 (+158%) and a 6.1/2.2 million K2-11 (+36%). , Nickelodeon’s most successful live-action series ever, is the quarter to date’s top live-action series with kids 2-11 and basic cable’s top tween 9-14 program for February.
also drew gains with kids, tweens and total viewers with the brand-new episode “Big Time Demos” (March 19, 8:30 p.m. ET/PT). The telecast averaged a 6.8/1.5 million K6-11 (+62% over last year), 5.2/1.1 million T9-14 (+86%), 5.3/1.9 million K2-11 (+18%) and delivered gains of +9% among total viewers (3.1 million). Nick’s record-setting follows iCarly as broadcast and basic cable’s top live-action show with kids 2-11 in February.
For the week (3.8/10-3/14/10), Nickelodeon topped basic cable with kids 2-11, 6-11 and total viewers, averaging a 3.3/1.2 million K2-11, 2.9/618,000 K6-11, 2.1/459,000 T9-14 and 2.2 million total viewers. Nick snagged the top 20 telecasts on broadcast and basic cable with kids 2-11, includingSquarePants, iCarly, The Penguins of Madagascar and Fanboy and Chum Chum, and took basic cable’s top 14 kids’ telecasts with total viewers. iCarly “iMove Out” was broadcast and basic cable’s number-one telecast for the week with kids 6-11 and tweens.