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TV Ratings: Idol Rolls Over Tuesday; Lost, Parenthood Up

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March 24th, 2010


Scoreboard FOX NBC ABC CBS Uni CW
rating: Adults 18-49 8.3/23 2.9/8 2.4/7 1.9/5 1.3/4 0.6/2
Rating: Adults 18-34 6.8/21 2.2/7 2.0/6 1.2/4 1.3/4 0.8/2
Total Viewers (million) 23.843 7.703 6.125 10.675 3.320 1.294


Against a CBS repeat line up, American Idol dominated the ratings even more completely than last Tuesday, and both ABC's Lost and NBC's Parenthood gained vs. last week.

American Idol was up 2% from last Tuesday (and 1% from the comparable show last season) to a night dominating 8.3 adults 18-49 rating, more than the other four English broadcast networks combined on the night. For Idol fans (or haters) keeping track at home, the show is down just 5% in adults 18-49 ratings on a season to date basis.

ABC's Lost was up a tenth of a point to a 3.9 adults 18-49 rating vs. last week, but since it overran 6 minutes into the 10pm hour, the final ratings will be likely revising that number upwards. On the flipside, the special V clip show's 1.9 rating will likely be revised downwards.

NBC seemed to be the biggest beneficiary of the CBS repeat night, as Biggest Loser was up 7% to a 3.0 rating and Parenthood was up a whopping 17% to a 2.7 rating.

The lack of new episodes on CBS didn't help the CW at all, as 90210 tumbled 22% to a 0.7 adults 18-49 rating and Melrose Place fell a tenth of a point to a 0.5 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 7.2 22 20.994
NBC The Biggest Loser 2.5 8 7.114
CBS NCIS (repeat) 2.1 7 12.531
ABC Lost (repeat) 1.3 4 4.058
CW 90210 0.8 2 1.710
8:30 FOX American Idol 8.5 24 24.357
NBC The Biggest Loser 2.8 8 7.518
CBS NCIS (repeat) 2.3 7 13.106
ABC Lost (repeat) 1.6 5 4.423
CW 90210 0.7 2 1.458
9:00 FOX American Idol 8.7 22 24.944
ABC Lost 3.7 10 8.796
NBC The Biggest Loser 3.3 8 8.540
CBS NCIS: LA (repeat) 2.0 5 11.282
CW Melrose Place 0.5 1 1.048
9:30 FOX American Idol 8.9 22 25.077
ABC Lost 4.0 10 9.183
NBC The Biggest Loser 3.4 8 8.910
CBS NCIS: LA (repeat) 2.0 5 11.163
CW Melrose Place 0.5 1 0.958
10:00 NBC Parenthood 2.8 8 7.250
ABC V (clip special) 2.4 7 6.245
CBS The Good Wife (repeat) 1.4 4 8.126
10:30 NBC Parenthood 2.7 8 6.886
CBS The Good Wife (repeat) 1.4 4 7.841
ABC V (clip special) 1.4 4 4.044

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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