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Cable News Ratings for Wednesday, March 24, 2010

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March 25th, 2010

Live + Same Day Cable News Daily Ratings for March 24, 2010

P2+ Total Day
FNC – 1,391,000 viewers
CNN – 457,000 viewers
MSNBC – 494,000 viewers
CNBC - 194,000 viewers
HLN - 345,000 viewers

P2+ Prime Time
FNC – 2,829,000 viewers
CNN – 660,000 viewers
MSNBC –1,236,000 viewers
CNBC – 200,000 viewers
HLN –686,000 viewers

25-54 Total Day
FNC –403,000 viewers
CNN –120,000 viewers
MSNBC –145,000 viewers
CNBC – 59,000 viewers
HLN - 155,000 viewers

25-54 Prime Time
FNC – 716,000 viewers
CNN – 151,000 viewers
MSNBC –354,000 viewers
CNBC – 82,000 viewers
HLN – 235,000 viewers

35-64 Total Day
FNC – 708,000 viewers
CNN – 195,000 viewers
MSNBC – 233,000 viewers
CNBC – 93,000 viewers
HLN - 188,000 viewers

35-64 Prime Time
FNC –1,299,000 viewers
CNN – 255,000 viewers
MSNBC –614,000 viewers
CNBC – 99,000 viewers
HLN –333,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,026,000 viewers (414,000) (653,000)
American Morning- 313,000 viewers (107,000) (131,000)
Morning Joe- 379,000 viewers (135,000) (212,000)
Squawk Box- 134,000 viewers (45,000) (82,000)
Morning Express w/ Meade- 343,000 viewers (218,000) (220,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,641,000 viewers (776,000) (1,320,000)
Situation Room—631,000 viewers (120,000) (248,000)
Hardball w/ C. Matthews – 548,000 viewers (57,000) (196,000)
Fast Money -- 219,000 viewers (64,000) (99,000)
Prime News —231,000 viewers (76,000) (137,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,126,000 viewers (565,000) (937,000)
Situation Room—574,000 viewers (129,000) (244,000)
Ed Show —620,000 viewers (119,000) (274,000)
Mad Money —168,000 viewers (57,000) (87,000)
Prime News – 196,000 viewers (80,000) (109,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,825,000 viewers (436,000) (767,000)
John King USA – 629,000 viewers (132,000) (247,000)
Hardball w/ C. Matthews – 811,000 viewers (241,000) (408,000)
Kudlow Report – 136,000 viewers (a scratch w/51,000) (70,000)
Issues – 372,000 viewers (148,000) (218,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,624,000 viewers (885,000) (1,652,000)
Campbell Brown – 642,000 viewers (140,000) (220,000)
Countdown w/ K. Olbermann – 1,427,000 viewers (402,000) (711,000)
Planet of the Apps – a scratch w/73,000 viewers (a scratch w/39,000) (52,000)
Nancy Grace – 875,000 viewers (330,000) (420,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,450,000 viewers (629,000) (1,146,000)
Larry King Live —561,000 viewers (117,000) (197,000)
Rachel Maddow Show —1,490,000 viewers (398,000) (763,000)
American Greed — 236,000 viewers (88,000) (131,000)
Joy Behar – 769,000 viewers (174,000) (328,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,405,000 viewers (627,000) (1,090,000)
Anderson Cooper 360 — 777,000 viewers (196,000) (348,000)
Countdown w/ K. Olbermann – 791,000 viewers (262,000) (368,000)
American Greed – 292,000 viewers (120,000) (115,000)
Nancy Grace –458,000 viewers (215,000) (273,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,884,000 viewers (633,000) (1,081,000)
Anderson Cooper 360 – 576,000 viewers (181,000) (256,000)
Rachel Maddow Show —677,000 viewers (239,000) (292,000)
Mad Money – a scratch w/97,000 viewers (59,000) (a scratch w/49,000)
Showbiz Tonight-- 542,000 viewers (225,000) (323,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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