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TV Ratings: Human Target Drops 13% vs Survivor; Idol Rises; "Fly Girls" Crashes on Takeoff

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March 25th, 2010

Scoreboard FOX CBS ABC NBC Uni CW
Rating/Share: Adults 18-49 4.5/13 2.4/7 2.3/7 2.0/6 1.3/4 0.9/3
Rating/Share: Adults 18-34 3.4/11 1.4/5 1.8/6 1.5/5 1.2/4 0.9/3
Total Viewers (million) 13.88 8.93 6.28 7.21 3.25 2.05

With American Idol up 4% with adults 18-49 versus last week, its 7.1 rating and 21 million viewers were easily enough to lead FOX to a nightly win despite Human Target dropping 13% at 8pm.   Due to NCAA Basketball coverage, Human Target had to take on Survivor: Heroes vs. Villains.   Perhaps nobody missed The New Adventures of Old Christine and Gary Unmarried more than Human Target.

Survivor easily won the 8pm hour with a 3.3 adults 18-49 rating and nearly 11 million viewers.  At 9pm American Idol dominated, though Modern Family was still strong with a 3.6 rating for adults 18-49.  At 9:30p, Cougar Town dropped down to a 2.6 -- retentionistas, throw your daggers!

At 10pm, against a repeat of CSI: NY, NBC won with Law & Order: SVU scoring a 3.3 rating with adults 18-49.  With new episodes of the 9pm comedies, Ugly Betty rose 55% with adults 18-49 from last week's Wednesday lows to a 1.7 rating with adults 18-49.

Mercy fans hanging on to an hope won't be feeling bright about the numbers last night, its 1.3 rating was a series low.   The premiere of Fly Girls on the CW failed to take off, and with that as it's lead-in, things were low for High SocietyAmerica's Next Top Model actually had season-highs with women 18-34 and 18-49 for the 8p-9pm time period (the previous episodes had run until 9:30p).

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Survivor: Heroes vs. Villains 3.3/11 10.99
FOX Human Target 2.0/6 6.76
ABC Modern Family  (R) 1.8/6 5.90
NBC Mercy 1.3/4 5.43
CW America's Next Top Model 1.3/4 3.04
8:30 ABC The Middle 2.4/7 7.20
9:00 FOX American Idol 7.1/19 21.00
CBS Criminal Minds (R) 2.1/6 8.26
ABC Modern Family 3.6/10 9.05
NBC Law & Order: Special Victims Unit (R) 1.5/4 5.75
CW Fly Girls (Premiere) 0.5/1 1.22
9:30 ABC Cougar Town 2.6/7 6.27
CW High Society 0.4/1 0.91
10:00 NBC Law & Order: Special Victims Unit 3.3/9 10.44
CBS CSI: NY (R) 1.7/5 7.59
ABC Ugly Betty 1.7/5 4.63

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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