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Cable News Ratings for Thursday, March 25, 2010

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March 26th, 2010

Live + Same Day Cable News Daily Ratings for March 25, 2010

P2+ Total Day
FNC – 1,383,000 viewers
CNN – 468,000 viewers
MSNBC – 479,000 viewers
CNBC - 223,000 viewers
HLN - 309,000 viewers

P2+ Prime Time
FNC – 2,775,000 viewers
CNN – 717,000 viewers
MSNBC –1,116,000 viewers
CNBC – 226,000 viewers
HLN –627,000 viewers

25-54 Total Day
FNC –379,000 viewers
CNN –146,000 viewers
MSNBC –140,000 viewers
CNBC – 60,000 viewers
HLN - 149,000 viewers

25-54 Prime Time
FNC – 753,000 viewers
CNN – 199,000 viewers
MSNBC –281,000 viewers
CNBC – 67,000 viewers
HLN – 185,000 viewers

35-64 Total Day
FNC – 662,000 viewers
CNN – 208,000 viewers
MSNBC – 233,000 viewers
CNBC – 111,000 viewers
HLN - 163,000 viewers

35-64 Prime Time
FNC –1,251,000 viewers
CNN – 319,000 viewers
MSNBC –533,000 viewers
CNBC – 107,000 viewers
HLN –286,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 982,000 viewers (325,000) (547,000)
American Morning- 352,000 viewers (145,000) (183,000)
Morning Joe- 327,000 viewers (112,000) (183,000)
Squawk Box- 141,000 viewers (46,000) (83,000)
Morning Express w/ Meade- 305,000 viewers (208,000) (178,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,680,000 viewers (756,000) (1,278,000)
Situation Room—716,000 viewers (234,000) (300,000)
Hardball w/ C. Matthews – 612,000 viewers (178,000) (280,000)
Fast Money -- 268,000 viewers (74,000) (143,000)
Prime News —164,000 viewers (72,000) (70,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,215,000 viewers (502,000) (882,000)
Situation Room—749,000 viewers (261,000) (342,000)
Ed Show —730,000 viewers (174,000) (338,000)
Mad Money —192,000 viewers (69,000) (121,000)
Prime News – 153,000 viewers (78,000) (72,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,784,000 viewers (487,000) (783,000)
John King USA – 665,000 viewers (180,000) (275,000)
Hardball w/ C. Matthews – 747,000 viewers (158,000) (313,000)
Kudlow Report – 154,000 viewers (a scratch w/42,000) (94,000)
Issues – 313,000 viewers (123,000) (155,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,629,000 viewers (923,000) (1,588,000)
Campbell Brown – 672,000 viewers (175,000) (293,000)
Countdown w/ K. Olbermann – 1,329,000 viewers (311,000) (617,000)
Big Mac: Inside McDonalds – 218,000 viewers (60,000) (106,000)
Nancy Grace – 697,000 viewers (185,000) (300,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,379,000 viewers (676,000) (1,060,000)
Larry King Live —756,000 viewers (199,000) (329,000)
Rachel Maddow Show —1,294,000 viewers (339,000) (623,000)
Inside American Airlines — 215,000 viewers (61,000) (93,000)
Joy Behar – 861,000 viewers (235,000) (349,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,308,000 viewers (654,000) (1,099,000)
Anderson Cooper 360 — 723,000 viewers (223,000) (335,000)
Countdown w/ K. Olbermann – 723,000 viewers (192,000) (358,000)
Inside American Airlines – 244,000 viewers (81,000) (123,000)
Nancy Grace –371,000 viewers (141,000) (224,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,610,000 viewers (470,000) (891,000)
Anderson Cooper 360 – 464,000 viewers (173,000) (244,000)
Rachel Maddow Show —541,000 viewers (156,000) (239,000)
Mad Money – a scratch w/114,000 viewers (a scratch w/44,000) (63,000)
Showbiz Tonight-- 380,000 viewers (197,000) (240,000)
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Note that we publish all the cable news ratings we get. We'd publish more if we saw them.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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