TV Ratings: March Madness Wins; “Jamie Oliver’s Food Revolution” Cooks for ABC
Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
CBS easily won the night with the NCAA men’s college basketball tournament, but in its Friday 9pm timeslot premiere Jamie Oliver’s Food Revolution provided very strong numbers with 7.51 million, and more importantly, a 2.6 rating with adults 18-49. On any Friday night in recent history without a special event (like the basketball tournament) the 2.6 rating with the 18-49 crowd would’ve easily topped the night. It easily topped a new Kitchen Nightmares, which, with a 1.7 rating for adults 18-49 is actually providing Fox some of the best ratings its had on Friday night in a long time, though it was down from last week’s 1.9 with adults 18-49.
At 8pm a repeat of the special premiere of Jamie Oliver’s Food Revolution from earlier in the week pulled a 1.6 rating with adults 18-49 at 8pm, second only to basketball and ahead of a new episode of Who Do You Think You Are? on NBC. With a 1.5 rating with adults 18-49 “Who” was down a bit from last week when it scored a 1.7 with adults 18-49.
Here are some other notes from ABC:
Up against CBS’ NCAA Semi-Final Basketball coverage, ABC qualified as the #1 non-sports net on Friday among Adults 18-49 (2.0/7), posting its strongest rating on the night in 12 weeks (since 1/1/10) and its 2nd-highest number this season.
Jamie Oliver’s Food Revolution Premiere (9-10pm):
Jumping over its lead-in (a repeat of the Sunday preview episode) at 9pm in Total Viewers (+2.0 million) and Adults 18-49 (+63%) and building throughout its telecast opposite CBS’ NCAA Basketball Tournament, the premiere of Jamie Oliver’s Food Revolution stood as the dominant #1 series telecast in the hour, beating NBC’s Dateline by 1.0 million viewers (7.5 million vs. 6.5 million) and Fox’s Kitchen Nightmares by 53% (2.6/8 vs. 1.7/7). In fact on its premiere airing, Jamie Oliver’s Food Revolution emerged as Friday’s definitive #1 TV series telecast in viewers and young adults.
- Jamie Oliver’s Food Revolution produced ABC’s highest Adult 18-49 series number in the Friday 9-10pm time period in well over 3 years – since 12/29/06.
- Among Adults 18-49 it was ABC’s top-rated Friday night premiere (returning or new) in more than 4 years – since 2/24/06. In addition, Food Revolution registered as the highest-rated Adult 18-49 premiere for any network on the night (returning or new) since September 2007 – since 9/28/07.
- Impressively, Food Revolution even finished ahead of its Sunday preview this past week, coming out of Desperate Housewives, by 1.4 million viewers and by 18% in Adults 18-49 (6.1 million and 2.2/6 on Sunday 3/21 in the 10pm hour).
|Time||Net||Show||18-49 Rating/Shr||Viewers (Millions)|
|8:00||CBS||NCAA Men’s Basketball Tournament||3.2/12||10.46|
|ABC||Jamie Oliver’s Food Revolution (R)||1.6/6||5.45|
|NBC||Who Do You Think You Are||1.5/5||6.21|
|CW||America’s Next Top Model (R)||0.6/2||1.44|
|9:00||CBS||NCAA Men’s Basketball Tournament||3.3/11||10.17|
|ABC||Jamie Oliver’s Food Revolution (Premiere)||2.6/8||7.51|
|CW||Fly Girls (R)||0.3/1||0.78|
|9:30||CW||High Society (R)||0.2/1||0.59|
|10:00||CBS||NCAA Men’s Basketball Tournament||3.5/11||10.32|
Ratings data via Marc Berman’s PI forums.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.