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Cable News Ratings for Friday, March 26, 2010

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March 29th, 2010

Live + Same Day Cable News Daily Ratings for March 26, 2010

P2+ Total Day
FNC – 1,305,000 viewers
CNN – 430,000 viewers
MSNBC – 425,000 viewers
CNBC - 192,000 viewers
HLN - 333,000 viewers

P2+ Prime Time
FNC – 2,200,000 viewers
CNN – 593,000 viewers
MSNBC –852,000 viewers
CNBC – 176,000 viewers
HLN –491,000 viewers

25-54 Total Day
FNC –387,000 viewers
CNN –140,000 viewers
MSNBC –131,000 viewers
CNBC – 61,000 viewers
HLN - 156,000 viewers

25-54 Prime Time
FNC – 597,000 viewers
CNN – 204,000 viewers
MSNBC –206,000 viewers
CNBC – 94,000 viewers
HLN – 146,000 viewers

35-64 Total Day
FNC – 663,000 viewers
CNN – 195,000 viewers
MSNBC – 211,000 viewers
CNBC – 90,000 viewers
HLN - 205,000 viewers

35-64 Prime Time
FNC –1,027,000 viewers
CNN – 273,000 viewers
MSNBC –387,000 viewers
CNBC – 97,000 viewers
HLN –246,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,074,000 viewers (420,000) (652,000)
American Morning- 325,000 viewers (111,000) (145,000)
Morning Joe- 378,000 viewers (110,000) (226,000)
Squawk Box- 159,000 viewers (52,000) (85,000)
Morning Express w/ Meade- 299,000 viewers (193,000) (222,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,509,000 viewers (675,000) (1,224,000)
Situation Room—469,000 viewers (156,000) (202,000)
Hardball w/ C. Matthews – 467,000 viewers (99,000) (226,000)
Fast Money (5 – 5:30PM/ET) -- 205,000 viewers (a scratch w/35,000) (65,000)
Options Action (5:30 – 6PM/ET) -- 187,000 viewers (a scratch w/29,000) (a scratch w/47,000)
Prime News —249,000 viewers (79,000) (97,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,055,000 viewers (444,000) (903,000)
Situation Room—458,000 viewers (144,000) (177,000)
Ed Show —707,000 viewers (200,000) (319,000)
Mad Money —129,000 viewers (60,000) (61,000)
Prime News – 238,000 viewers (77,000) (125,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,720,000 viewers (450,000) (778,000)
John King USA – 496,000 viewers (138,000) (211,000)
Hardball w/ C. Matthews – 723,000 viewers (164,000) (285,000)
Kudlow Report – a scratch w/98,000 viewers (a scratch w/34,000) (a scratch w/40,000)
Issues – 329,000 viewers (87,000) (195,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,722,000 viewers (742,000) (1,260,000)
Campbell Brown – 539,000 viewers (135,000) (206,000)
Countdown w/ K. Olbermann – 1,010,000 viewers (234,000) (443,000)
The Apprentice – 144,000 viewers (71,000) (59,000)
Nancy Grace – 586,000 viewers (164,000) (295,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,176,000 viewers (562,000) (1,018,000)
Larry King Live —549,000 viewers (214,000) (257,000)
Rachel Maddow Show —1,116,000 viewers (216,000) (514,000)
The Apprentice — 203,000 viewers (111,000) (108,000)
Joy Behar – 560,000 viewers (132,000) (254,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,699,000 viewers (485,000) (799,000)
Anderson Cooper 360 — 689,000 viewers (262,000) (356,000)
MSNBC Special – 430,000 viewers (168,000) (204,000)
Dead Body Worth – 480,000 viewers (101,000) (122,000)
Nancy Grace –358,000 viewers (150,000) (199,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,244,000 viewers (407,000) (640,000)
Anderson Cooper 360 – 438,000 viewers (183,000) (243,000)
MSNBC Investigates —337,000 viewers (191,000) (175,000)
Mad Money – a scratch w/73,000 viewers (a scratch w/22,000) (a scratch w/39,000)
Showbiz Tonight-- 503,000 viewers (196,000) (303,000)
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Note that we publish all the cable news ratings we get. We'd publish more if we saw them.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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