CNN’s Ratings Free Fall Continues
CNN has not yet found its ripcord and minus any special events and natural disasters (Michael Jackson’s death, the earthquake in Haiti, etc) its ratings continue in a free fall. The New York Times’ Bill Carter takes an in-depth look at CNN’s ratings, including:
Mr. King’s audience dropped 43 percent for the quarter and 52 percent in March. He dropped to 771,000 viewers for the quarter from 1.34 million in 2009. More alarming perhaps, Mr. King, whose show has been regularly eclipsed by Rachel Maddow’s on MSNBC (and is almost quadrupled by Sean Hannity’s show on Fox), is now threatened by a new host, Joy Behar on HLN (formerly Headline News.)
In her first full quarter competing with Mr. King at 9 p.m. Ms. Behar wound up beating him in the ratings 21 times.