Will Martha Stewart Get Her Own Cable Network With Hallmark?
The Martha Stewart Network?
Broadcasting & Cable’s Claire Atkinson reports that Hallmark and Martha Stewart Living Omnimedia are in early stage talks about teaming up to form a Martha Stewart branded cable network:
The rationale behind such a get-together is simple: Crown Media, which operates two programming services, Hallmark Channel and Hallmark Movie Channel, wants to tap Martha Stewart Living Omnimedia’s digital expertise, while MSLO wants a bigger stake in the TV business. And if Oprah’s getting her own channel, why not Martha?