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Cable News Ratings for Saturday-Sunday, March 27-28, 2010

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March 30th, 2010

Live + Same Day Weekend Ratings
Cable News Ratings March 27, 2010

P2+ Total Day
FNC – 909,000 viewers
CNN – 401,000 viewers
MSNBC – 367,000 viewers
CNBC – 210,000 viewers
HLN –269,000 viewers

P2+ Prime Time
FNC –1,195,000 viewers
CNN –461,000 viewers
MSNBC –548,000 viewers
CNBC – 250,000 viewers
HLN – 253,000 viewers

25-54 Total Day
FNC –264,000 viewers
CNN – 116,000 viewers
MSNBC – 153,000 viewers
CNBC – 113,000 viewers
HLN – 122,000 viewers

25-54 Prime Time
FNC – 223,000 viewers
CNN – 138,000 viewers
MSNBC – 244,000 viewers
CNBC – 122,000 viewers
HLN – 90,000 viewers

35-64 Total Day
FNC – 436,000 viewers
CNN – 169,000 viewers
MSNBC – 204,000 viewers
CNBC – 124,000 viewers
HLN – 149,000 viewers

35-64 Prime Time
FNC – 440,000 viewers
CNN – 164,000 viewers
MSNBC – 282,000 viewers
CNBC – 147,000 viewers
HLN – 121,000 viewers

Cable News Ratings for March 28, 2010
P2+ Total Day
FNC – 769,000 viewers
CNN – 415,000 viewers
MSNBC – 248,000 viewers
CNBC- 162,000 viewers
HLN – 226,000 viewers

P2+ Prime Time
FNC –969,000 viewers
CNN – 447,000 viewers
MSNBC – 272,000 viewers
CNBC – 197,000 viewers
HLN – 236,000 viewers

25-54 Total Day
FNC – 227,000 viewers
CNN – 115,000 viewers
MSNBC – 122,000 viewers
CNBC – 82,000 viewers
HLN –87,000 viewers

25-54 Prime Time
FNC – 278,000 viewers
CNN – 108,000 viewers
MSNBC – 114,000 viewers
CNBC –94,000 viewers
HLN – 97,000 viewers

35-64 Total Day
FNC – 377,000 viewers
CNN – 185,000 viewers
MSNBC – 136,000 viewers
CNBC-- 104,000 viewers
HLN – 126,000 viewers

35-64 Prime Time
FNC – 456,000 viewers
CNN – 184,000 viewers
MSNBC –156,000 viewers
CNBC – 128,000 viewers
HLN – 126,000 viewers
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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