Cartoon Network, Adult Swim, truTV, TBS, TNT Weekly Ratings Notes

Categories: Network TV Press Releases

Written By

March 30th, 2010

via press blurb:

Adult Swim
Buoyed by original series episode premieres throughout March 2010, Adult Swim ranked #1 among ad-supported basic cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24, earning impressive gains among all demos. Compared to March 2009, average delivery of adults 18-34 (510,000) increased by 15%, adults 18-24 delivery (295,000) by 20%, men 18-34 delivery (286,000) by 9% and men 18-24 delivery (171,000) by 14%.  Additionally, adults 18-49 average delivery (687,000) increased by 15% and men 18-49 delivery (386,000) by 8%.
Across the final week of March 2010 (March 22-28), new episode premieres performed well among targeted demos. Aqua Teen Hunger Force (Sunday, 12 a.m.) increased adults 18-34 delivery (621,000) by 15% and adults 18-49 delivery (923,000) by 13%.  Immediately following, Cheyenne Cinnamon (Sunday, 12:15 a.m.) premiered with an impressive 32% growth among adults 18-34 delivery (507,000) and 27% growth among adults 18-49 (744,000).  And on Monday night, a new episode of Family Guy (11 p.m.) to Adult Swim scored 18% delivery gains among adults 18-24 (812,000), 13% delivery gains among adults 18-34 (1,323,000) and 9% delivery gains among adults 18-49 (1,798,000).

truTV
The first quarter of 2010 proved to be truTV’s most-watched quarter ever among adults 18-34 (265,000; +15% vs. Q1 2009); adults 18-49 (602,000; +15%); men 18-34 (143,000; +20%); and men 18-49 (330,000; +15%).

truTV finished the quarter as one of ad-supported cable’s Top 10 networks in primetime delivery of adults 18-49, rising from 17th place in Q1 2009.  It also ranked among ad-supported cable’s Top 10 networks in primetime delivery of men 18-49, rising from 12th place last year.

truTV also finished March 2010 ranking among ad-supported cable’s Top 10 networks in delivery of men 18-34 (130,000) and men 18-49 (310,000), scoring best-ever March figures in both demos.  truTV also garnered its best March primetime ever among adults 18-49 (549,000).

Among men 18-49, March 2010 marked truTV’s 17th consecutive month of growth.  Among adults 18-49, it was the 13th consecutive month of growth.

Q1 2010 was packed with network records for truTV, which delivered its best weeks ever (week of Jan. 21 among viewers and week of Dec. 28 among adults 18-49 and men 18-49) and its best night ever (Jan. 4 among viewers, adults 18-49 and men 18-49).

truTV’s breakthrough hit Operation Repo has claimed several single-telecast records for truTV.  On Monday, March 15, at 10 p.m., it scored the network’s biggest audience of total viewers (2,421,000), marking the third time the series has set new marks this year. Operation Repo’s Monday, Feb. 22, 10 p.m. episode ranks as truTV’s biggest telecast ever in delivery of adults 18-49 (1,401,000) and men 18-49 (837,000).

The Smoking Gun Presents: World’s Dumbest… has become another big hit for truTV. For two consecutive weeks (March 11 & 18), the show ranked as cable’s #1 entertainment program in the Thursday 9 p.m. timeslot in delivery of men 18-49.  On March 25, the program was cable’s #1 program in the timeslot among men 18-34.

TBS
Riding a wave of strong sitcoms and movies, TBS ranked as ad-supported cable’s #1 network in primetime delivery of adults 18-34 (599,000) for March.

TBS garnered eight of ad-supported cable’s Top 10 movie telecasts for the month of March among adults 18-34, with a March 7 telecast of Old School taking the top spot.

TBS boasted four of ad-supported cable’s Top 5 sitcoms for the quarter among adults 18-49, with Tyler Perry’s Meet the Browns leading a pack that also includesThe OfficeFriends and Seinfeld.

TNT
TNT ended the quarter on a high note, ranking as ad-supported cable’s #1 network among adults 25-54 in total day (623,000) for March.

TNT showed solid gains in total day for the quarter, with viewers up 9%, households up 11%, adults 18-49 up 3% and adults 25-54 up 2%.

Total day growth for March was especially strong, with viewers up 14%, households up 16%, adults 18-49 up 8% and adults 25-54 up 5%.

Last week’s episode of TNT’s Southland was watched by 2.3 million viewers (Live + Same Day), up an extraordinary 23% vs. the prior week.

With Live + 7 data now available for the second episode of the current season, Southland continues to show strong loyalty among viewers.  It grew its audience for the March 9 episode by 41% over Live viewing, bringing the total for the episode to 2.6 million.  Key adult demos for the episode grew by more than 50% over Live.

The 2009-10 NBA regular-season on TNT continues to experience growth, averaging a 1.2 national household rating, up 9% over the first 47 games of the 2008-09 NBA season (1.1 national household rating). In addition, total viewers are up 3% (1,744,000 vs. 1,701,000), while households are up 4% (1,328,000 vs. 1,283,000).

Source: Nielsen Media Research, Live + Same day data stream. 2009-10 NBA Regular Season on TNT vs, 2008-2009, (10/27/09 - 03/25/10 vs. 10/28/08 - 03/27/09 - 47 games in both years).

Cartoon Network
Across the March 2010 ratings period, three key original series earned significant ratings and delivery gains compared to March 2009 among kids and boys 9-14.  The hit animated series Ben 10: Alien Force (Friday, 8:30 p.m.) attracted double-digit increases among kids 9-14 delivery (502,000, up 19%) and ratings (2.1, up 24%), and boys 9-14 delivery (448,000, up 23%) and ratings (3.6, up 24%).  On Wednesday nights, Dude, What Would Happen (8 p.m.) improved kids 9-14 average delivery (461,000) and ratings (1.9) by 12%, and boys 9-14 delivery (369,000) by 9% and ratings (3.0) by 11%.  Similarly, Destroy Build Destroy (8:30 p.m.) advanced kids 9-14 average delivery (515,000) by 3% and ratings (2.1) by 5%, and boys 9-14 delivery (432,000) by 12% and ratings (3.5) by 11%.

Among younger kids 6-11 and 2-11, Cartoon Network’s March 2010 performance was punctuated by original animated series Chowder (Thursday, 8 p.m.).  Compared to the same time period last year, kids 6-11 average delivery (715,000) grew by 27% and ratings (2.9) by 26%, while kids 2-11 average delivery (968,000) grew by 23% and ratings (2.4) by 26%.  Boys 6-11 delivery (525,000) increased by 26% and ratings (4.2) by 27%, and boys 2-11 delivery (655,000) increased by 14% and ratings (3.1) by 11%.

 
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