Countdown Ratings Declines Continue; Better Off Without Olbermann?

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The ratings declines for Countdown with Keith Olbermann continue. Year over year declines for the first 3 months of 2010 ranged from 40-45% in the cable news advertiser target adults 25-54 demo, and between 21-29% among average viewership.

While it’s hard to completely attribute cause and effect to TV ratings, it’s interesting to note that Countdown had better ratings (and a less severe year to year ratings and viewership loss) during the month of March, when Keith wasn’t on the air (he was off from 2/24 until last night) than it did during February (and was approximately on par with January).

Dates Program Viewers (P2+) Adults 25-54
(000) (000)
12/29/08-01/25/09 COUNTDOWN W/ K. OLBERMANN 1,416 480
12/28/09-01/31/10 COUNTDOWN W/ K. OLBERMANN 1,003 263
% difference: -29% -45%
01/26/09-02/22/09 COUNTDOWN W/ K. OLBERMANN 1,359 446
02/01/10-02/28/10 COUNTDOWN W/ K. OLBERMANN 963 255
% difference: -29% -43%
02/23/09-03/29/09 COUNTDOWN W/ K. OLBERMANN 1,327 436
!03/01/10-03/28/10 COUNTDOWN W/ K. OLBERMANN 1,052 262
% difference: -21% -40%

All numbers are Live+Same Day.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

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