The ratings declines for Countdown with Keith Olbermann continue. Year over year declines for the first 3 months of 2010 ranged from 40-45% in the cable news advertiser target adults 25-54 demo, and between 21-29% among average viewership.
While it's hard to completely attribute cause and effect to TV ratings, it's interesting to note that Countdown had better ratings (and a less severe year to year ratings and viewership loss) during the month of March, when Keith wasn't on the air (he was off from 2/24 until last night) than it did during February (and was approximately on par with January).
| Dates | Program | Viewers (P2+) | Adults 25-54 |
| (000) | (000) | ||
| 12/29/08-01/25/09 | COUNTDOWN W/ K. OLBERMANN | 1,416 | 480 |
| 12/28/09-01/31/10 | COUNTDOWN W/ K. OLBERMANN | 1,003 | 263 |
| % difference: | -29% | -45% | |
| 01/26/09-02/22/09 | COUNTDOWN W/ K. OLBERMANN | 1,359 | 446 |
| 02/01/10-02/28/10 | COUNTDOWN W/ K. OLBERMANN | 963 | 255 |
| % difference: | -29% | -43% | |
| 02/23/09-03/29/09 | COUNTDOWN W/ K. OLBERMANN | 1,327 | 436 |
| !03/01/10-03/28/10 | COUNTDOWN W/ K. OLBERMANN | 1,052 | 262 |
| % difference: | -21% | -40% |
-
All numbers are Live+Same Day.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
