Countdown Ratings Declines Continue; Better Off Without Olbermann?
The ratings declines for Countdown with Keith Olbermann continue. Year over year declines for the first 3 months of 2010 ranged from 40-45% in the cable news advertiser target adults 25-54 demo, and between 21-29% among average viewership.
While it’s hard to completely attribute cause and effect to TV ratings, it’s interesting to note that Countdown had better ratings (and a less severe year to year ratings and viewership loss) during the month of March, when Keith wasn’t on the air (he was off from 2/24 until last night) than it did during February (and was approximately on par with January).
|Dates||Program||Viewers (P2+)||Adults 25-54|
|12/29/08-01/25/09||COUNTDOWN W/ K. OLBERMANN||1,416||480|
|12/28/09-01/31/10||COUNTDOWN W/ K. OLBERMANN||1,003||263|
|01/26/09-02/22/09||COUNTDOWN W/ K. OLBERMANN||1,359||446|
|02/01/10-02/28/10||COUNTDOWN W/ K. OLBERMANN||963||255|
|02/23/09-03/29/09||COUNTDOWN W/ K. OLBERMANN||1,327||436|
|!03/01/10-03/28/10||COUNTDOWN W/ K. OLBERMANN||1,052||262|
All numbers are Live+Same Day.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.