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TV Ratings: "Dancing With the Stars" Down, But Dominates; "Castle" & Chuck" Rise

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March 30th, 2010

Kate Gosselin & Tony Dovolani; via ABC

Scoreboard ABC CBS FOX NBC Uni CW
Adults 18-49: Rating/Share 4.9/14 2.8/8 2.2/6 1.8/5 1.4/4 0.9/2
Adults 18-34: Rating/Share 3.8/12 1.9/6 1.8/6 1.4/4 1.4/4 1.1/3
Total Viewers (million) 19.86 8.29 6.89 5.46 3.61 1.85

On a night when CBS was entirely in repeat mode save for a new episode of Rules of Engagement and FOX aired a House repeat, ABC easily won the night led by Dancing with the Stars.  Despite the repeats, CBS was comfortably in second place.

Dancing with the Stars scored a 5.5 rating with adults 18-49 and 22.56 million viewers between 8p-10p.  That's down from last week when it averaged a 6.3 rating with adults 18-49  and 23.9 million viewers (rose to  6.4 and 24.2 million in the final numbers).

After two consecutive weeks of tying for a series low 1.9 rating with adults 18-49, Chuck rose to a 2.1, but that was against a repeat of House and a repeat of How I Met Your Mother for the first half of the 8pm hour.

Castle was up, to a 3.7 rating with adults 18-49, but last week it dropped several tenths in the finals when the DWTS overrun was stripped out, but it should still easily be above a 3.0 rating with adults 18-49 even in the finals.

Even with an all-new lineup, NBC languished in fourth place and a new Law & Order was beaten by a CSI: Miami repeat at 10pm.

I know fans of Life Unexpected will look at the numbers in the table below, and say "ha!, Life Unexpected beat Gossip Girl!"  But where it really matters, women 18-34, Gossip Girl still had the edge (1.8 vs. 1.5) but that edge is getting slimmer.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Dancing With the Stars 5.0/15 21.12
CBS How I Met Your Mother  (R) 2.2/7 5.69
NBC Chuck 2.1/6 5.59
FOX House (R) 1.9/5 5.47
CW Life Unexpected 0.9/3 2.05
8:30 CBS Rules of Engagement 2.9/8 7.26
9:00 ABC Dancing with the Stars 6.0/16 24.00
CBS Two and a Half Men  (R) 3.7/10 10.79
FOX 24 2.6/7 8.31
NBC Trauma 1.5/4 4.80
CW Gossip Girl 0.9/2 1.64
9:30 CBS The Big Bang Theory  (R) 3.5/9 9.76
10:00 ABC Castle 3.7/10 14.47
CBS CSI: Miami (R) 2.3/6 8.13
NBC Law & Order 1.8/5 5.98

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You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(213) Comments - Add Yours!

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  1. Julia

    Oh great. Now we're going to hear all day that Chuck can be saved! No. It can't.

  2. Glad for Chuck fans. Interested to see how The CW did last night.

  3. Ryan47

    I learned last week more than ever that the finals are critical when DWTS overrun is involved, but a preliminary 3.7 for Castle makes me smile inside.

  4. rob60990

    I had a feeling DWTS would be down and Castle up!!!

  5. Ryan47

    I had the same thought, Julia. Staaaaaampeeeeeeeede!

  6. Mike

    Glad Chuck went up, but would've liked to see it reach a 2.2 at least.

    And yes, Julia, it can be saved!

  7. TLe041

    A 2.1 against repeats of House and HIMYM? That's considered a drop.

    Stop grasping at straws. Chuck is dead.

  8. I_am_Awesome

    Yes can we have a non-chuck day for once on this site? Every thread even if it has nothing to do with Chuck somehow brings up Chuck.

  9. Ryan47

    Not a Chuck fan at all, I_am_Awesome, but I disagree. This is the one day that Chuck fans SHOULD be allowed to talk their heads off, because it's the day they get their ratings. I sometimes chuckle a little at how it dominates Tuesday talk these days, but it's appropriate here more than anywhere else on this site. So let them have their laughs (or tears, as has been happening more lately!).

  10. a repeat of HIMYM beat a new Chuck, a repeat of House was only .2 behind, repeats of CSI Miami, TBBT and 2.5 Men also beat a new Chuck, Chuck is dead. Good riddance.

  11. Chiefisgreat

    Chuck is dead and they have themselves to blame rather than NBC or whatever. This has easily been the least satisfying season of Chuck ever with only a few really great episodes here and there. The laughable romance storyline has had so many shifts from episode to episode and really from scene to scene that I'm sure it's turned a lot of people off. It would have made me tune out if I wasn't already heavily invested in the show.

    I'm sure Josh Schwartz viewers on The OC and Gossip Girl eat that stuff up. On a comedic show? Doesn't work at all, especially since it's not intended to be comedic.

  12. erint10

    No one likes a Debbie Downer Julia

  13. CaptainTightPants

    You mean you don't want to talk about Chuck, Captain Awesome?

  14. rob60990

    Those Gossip Girl ratings are ugly! Lux beat it.

  15. hollyp080808

    Im glad Chuck rose with a cliffhanger, extremely strong ep, and that House is still in reruns for next week. And I still like to see what the Comcast OnDemand numbers are. OnDemand had something like 12 Billion total viewers last year across all their offerings, I would like to think it has some impact on tv viewing in general.

    In short I think Chuck can be saved. There is absolutely nothing like it on TV. Along with Glee, these are absolutely to two most enjoyable hours of tv.

  16. elikias

    Seems like Chuck has about a 50/50 shot if it holds those numbers, if only because of the discord over at NBC.

  17. beckilyn

    Do you have access to what Castle did at the half hour mark?

  18. the128boy

    Chuck needs to go… but so does L&O!… either back to Friday or off, into the sunset. Record breaking season or no, this show is consistently getting smacked around against repeats of the weakened CSI:Miami.

    Success story of the night: Rules of Engagement. I never understand why they wait until the 11th hour to bring this one out. Accidentally on Purpose has no chance of coming back to Monday, and Rules has always been a strong competitor and will almost assuredly return next season.

  19. thegodfathersjp

    Well, I guess I was a little off, stating Chuck would rise to a 2.2/2.3. Oh well, off by a tenth of a point. No biggie.

    Anyone who thought Chuck's ratings weren't going to drop from A) DST then B) Dancing With The Stars was simply being ignorant. Of course it's going to take a hit against DWTS. ABC is going to win Mondays week after week with those numbers. As the show continues DWTS's ratings will come back to Earth.

    Chuck will hover at 2.1/2.2 for the next few weeks while DWTS is still riding high. Give it another month and it will be at 2.3/2.4.

    Sorry Chuck haters (and haters of the fans) but it's gonna be back next season.

  20. thegodfathersjp

    Well, I guess I was a little off, stating Chuck would rise to a 2.2/2.3. Oh well, off by a tenth of a point. No biggie.

    Anyone who thought Chuck's ratings weren't going to drop from A) DST then B) Dancing With The Stars was simply being ignorant. Of course it's going to take a hit against DWTS. ABC is going to win Mondays week after week with those numbers. As the show continues DWTS's ratings will come back to Earth.

    Chuck will hover at 2.1/2.2 for the next few weeks while DWTS is still riding high. Give it another month and it will be at 2.3/2.4.

    Sorry Chuck haters (and haters of the fans) but it's gonna be back next season.

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