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TV Ratings: "Dancing With the Stars" Down, But Dominates; "Castle" & Chuck" Rise

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Written By

March 30th, 2010

Kate Gosselin & Tony Dovolani; via ABC

Scoreboard ABC CBS FOX NBC Uni CW
Adults 18-49: rating/Share 4.9/14 2.8/8 2.2/6 1.8/5 1.4/4 0.9/2
Adults 18-34: Rating/Share 3.8/12 1.9/6 1.8/6 1.4/4 1.4/4 1.1/3
Total Viewers (million) 19.86 8.29 6.89 5.46 3.61 1.85

On a night when CBS was entirely in repeat mode save for a new episode of Rules of Engagement and FOX aired a House repeat, ABC easily won the night led by Dancing with the Stars.  Despite the repeats, CBS was comfortably in second place.

Dancing with the Stars scored a 5.5 rating with adults 18-49 and 22.56 million viewers between 8p-10p.  That's down from last week when it averaged a 6.3 rating with adults 18-49  and 23.9 million viewers (rose to  6.4 and 24.2 million in the final numbers).

After two consecutive weeks of tying for a series low 1.9 rating with adults 18-49, Chuck rose to a 2.1, but that was against a repeat of House and a repeat of How I Met Your Mother for the first half of the 8pm hour.

Castle was up, to a 3.7 rating with adults 18-49, but last week it dropped several tenths in the finals when the DWTS overrun was stripped out, but it should still easily be above a 3.0 rating with adults 18-49 even in the finals.

Even with an all-new lineup, NBC languished in fourth place and a new Law & Order was beaten by a CSI: Miami repeat at 10pm.

I know fans of Life Unexpected will look at the numbers in the table below, and say "ha!, Life Unexpected beat Gossip Girl!"  But where it really matters, women 18-34, Gossip Girl still had the edge (1.8 vs. 1.5) but that edge is getting slimmer.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Dancing With the Stars 5.0/15 21.12
CBS How I Met Your Mother  (R) 2.2/7 5.69
NBC Chuck 2.1/6 5.59
FOX House (R) 1.9/5 5.47
CW Life Unexpected 0.9/3 2.05
8:30 CBS Rules of Engagement 2.9/8 7.26
9:00 ABC Dancing with the Stars 6.0/16 24.00
CBS Two and a Half Men  (R) 3.7/10 10.79
FOX 24 2.6/7 8.31
NBC Trauma 1.5/4 4.80
CW Gossip Girl 0.9/2 1.64
9:30 CBS The Big Bang Theory  (R) 3.5/9 9.76
10:00 ABC Castle 3.7/10 14.47
CBS CSI: Miami (R) 2.3/6 8.13
NBC Law & Order 1.8/5 5.98

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You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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