via press release:
USA’S 1Q MARKS 15TH STRAIGHT QUARTERLY WIN – THE LONGEST WINNING STREAK EVER
USA Continues to Beat The CW by Double Digits
USA won the total day crown in 1Q10
& P18-34 Audiences Up +17% in New Timeslots
NEW YORK, NEW YORK – March 30, 2010 – USA was #1 in 1Q10, a victory that marks fifteen consecutive quarterly wins among ad supported entertainment cable networks in delivering P25-54, P18-49, total viewers and households—the longest winning streak ever in any of these coveted demographics. USA delivered more P25-54 (1.40 million, +39% over #2 TNT), P18-49 (1.30 million, +27% over #2 TBS), P18-34 (584,000, +1% over #2 TBS), total viewers (3.14 million, +29% over #2 DSNY) and households (2.33 million, +32% over #2 FOXNC) than any other cable network in prime. USA earned the quarter’s largest household coveragein basic cable prime (2.36, +0.55 over #2 FOXNC) and was the only network to deliver over 3 million total viewers or 2 million households in the quarter in cable prime.
Additionally, USA won the total day crown in 1Q10, delivering more P25-54 (680,000, +1.5% over #2 TNT) and P18-49 (643,000, +1% over #2 TNT) than any other cable network.
USA continues to out-perform The CW with double-digit margins over the broadcaster in P18-49 (+32%), P25-54 (+58%), total viewers (+87%) and households (+85%). USA registered victories over broadcast in most primetime (M-Su 8P-11P) hours this month with new episodes of USA Originals, and , WWE MONDAY NIGHT RAW, hit movies, and episodes of the hottest acquired series on cable, , LAW & ORDER: and HOUSE.
USA was home to most of the top 40 P25-54 and P18-49 entertainment telecasts in 1Q10 (22 in P25-54 and 21 in P18-49) with episodes of the USA’s original scripted series and WWE MONDAY NIGHT RAW.
- kept up the heat in 1Q10 as the #1 series on cable, delivering more P25-54 (3.29 million), total viewers (6.35 million) and households (4.44 million) than any other cable original series. More P18-49 (3.20 million) and P18-34 (1.56 million) watched than any other scripted series on cable in 1Q10. The winter season premiere was the quarter’s #1 scripted telecast among P25-54 (3.63 million), the #1 scripted series telecast among P18-49 (3.56 million) and the only telecast to deliver over 3.5 million P25-54 viewers to a scripted telecast or 3.5 million P18-49 to a scripted series telecast. The winter season brought in more P18-49 (+1%) and P18-34 (+13%) than watched in 1Q09. was the only series on cable in 1Q10 to deliver over 3 million P25-54, 6 million total viewers or 4 million households and no other scripted series drew over 3 million P18-49 or 1.5 million P18-34. No television network, broadcast or cable, beat BURN NOTICE head-to-head in M18-34 delivery in 1Q10 on Thursdays at 10P when the show aired.
- USA’s strategic move of and to new nights resulted in younger audiences and higher demos. The show’s stayed among the quarter’s top scripted originals, taking the #2 and #3 spots, respectively, among P25-54 (WC 2.36 million / 2.29 million), P18-49 (2.28 million / 2.27 million), total viewers (5.11 million / 4.61 million) and households (3.60 / 3.23). Both shows enjoyed +17% gains from 2009 in P18-34 viewing, with PSYCH having its best winter season ever in this demo, up +27% from 1Q09, and improving +2% in P18-49 viewing from 4Q09. BURN NOTICE, WHITE COLLAR and PSYCH were the only scripted series to average over 2 million P18-49 or 4.5 million total viewers in 1Q10. When the network aired WHITE COLLAR Tuesdays at 10P, USA delivered more M18-34 than CBS and when USA ran PSYCH Wednesdays at 10P, only NBC delivered more of these viewers. PSYCH also outperformed ABC head-to-head in delivering P18-34, and all male demos (18-49/25-54/2+/18-34).
- The only acquired series on cable to average over 1 million P25-54 viewers in 1Q10 were on USA, led by at #1 with 1.51 million P25-54, LAW & ORDER: with 1.12 million and HOUSE with 1.03 million. was also the top acquired series this quarter among P18-49 (1.2 million), total viewers (4 million) and households (3 million). LAW & ORDER: was the 2nd most popular acquired series this quarter among total viewers (2.58 million) and households (2.06 million) while HOUSE was #3 in households (1.70 million). USA was the only network to average over 2.5 million total viewers or 2 million households to any acquired series this month.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.