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Cable News Ratings for Tuesday, March 30, 2010

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March 31st, 2010

Live + Same Day Cable News Daily Ratings for March 30, 2010

P2+ Total Day
FNC – 1,284,000 viewers
CNN – 446,000 viewers
MSNBC – 461,000 viewers
CNBC - 173,000 viewers
HLN - 312,000 viewers

P2+ Prime Time
FNC – 2,544,000 viewers
CNN – 687,000 viewers
MSNBC –1,038,000 viewers
CNBC – 182,000 viewers
HLN –555,000 viewers

25-54 Total Day
FNC –371,000 viewers
CNN –123,000 viewers
MSNBC –132,000 viewers
CNBC – a scratch w/51,000 viewers
HLN - 153,000 viewers

25-54 Prime Time
FNC – 646,000 viewers
CNN – 151,000 viewers
MSNBC –255,000 viewers
CNBC – 84,000 viewers
HLN – 227,000 viewers

35-64 Total Day
FNC – 632,000 viewers
CNN – 191,000 viewers
MSNBC – 223,000 viewers
CNBC – 89,000 viewers
HLN - 173,000 viewers

35-64 Prime Time
FNC –1,175,000 viewers
CNN – 265,000 viewers
MSNBC –502,000 viewers
CNBC – 92,000 viewers
HLN –314,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,097,000 viewers (360,000) (601,000)
American Morning- 288,000 viewers (123,000) (148,000)
Morning Joe- 423,000 viewers (141,000) (201,000)
Squawk Box- 141,000 viewers (58,000) (73,000)
Morning Express w/ Meade- 314,000 viewers (197,000) (208,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,762,000 viewers (507,000) (846,000)
Situation Room—556,000 viewers (147,000) (233,000)
Hardball w/ C. Matthews – 532,000 viewers (130,000) (239,000)
Fast Money -- 231,000 viewers (a scratch w/22,000) (109,000)
Showbiz Tonight —243,000 viewers (73,000) (89,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,174,000 viewers (438,000) (888,000)
Situation Room—565,000 viewers (184,000) (254,000)
Ed Show —606,000 viewers (151,000) (287,000)
Mad Money —a scratch w/109,000 viewers (a scratch w/39,000) (58,000)
Prime News – 201,000 viewers (78,000) (98,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,672,000 viewers (405,000) (737,000)
John King USA – 445,000 viewers (156,000) (179,000)
Hardball w/ C. Matthews – 706,000 viewers (199,000) (348,000)
Kudlow Report – 161,000 viewers (a scratch w/35,000) (74,000)
Issues – 371,000 viewers (164,000) (211,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,020,000 viewers (799,000) (1,381,000)
Campbell Brown – 505,000 viewers (117,000) (196,000)
Countdown w/ K. Olbermann – 1,088,000 viewers (296,000) (584,000)
Buffett and Gates – 145,000 viewers (a scratch w/46,000) (75,000)
Nancy Grace – 541,000 viewers (194,000) (261,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,183,000 viewers (548,000) (998,000)
Larry King Live —781,000 viewers (161,000) (291,000)
Rachel Maddow Show —1,288,000 viewers (264,000) (584,000)
Bio: Bill Gates — 239,000 viewers (127,000) (123,000)
Joy Behar – 554,000 viewers (207,000) (321,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,425,000 viewers (587,000) (1,142,000)
Anderson Cooper 360 — 776,000 viewers (175,000) (309,000)
Countdown w/ K. Olbermann – 738,000 viewers (204,000) (337,000)
Swoosh! Inside Nike – 162,000 viewers (80,000) (78,000)
Nancy Grace –601,000 viewers (289,000) (372,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,593,000 viewers (554,000) (938,000)
Anderson Cooper 360 – 572,000 viewers (176,000) (260,000)
Rachel Maddow Show —561,000 viewers (153,000) (307,000)
Mad Money – a scratch w/60,000 viewers (a scratch w/34,000) (a scratch w/39,000)
Showbiz Tonight-- 436,000 viewers (170,000) (247,000)
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Note that we publish all the cable news ratings we get. We'd publish more if we saw them.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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