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TV Ratings: Idol Dominates; V Returns Down A Bit

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March 31st, 2010


Scoreboard FOX ABC NBC CBS Uni CW
Rating: Adults 18-49 7.5/21 3.3/9 2.7/7 1.8/5 1.4/4 0.7/2
Rating: Adults 18-34 5.9/19 2.7/8 2.2/7 1.2/4 1.4/4 0.8/3
Total Viewers (million) 21.333 10.478 7.000 9.636 3.556 1.289


Of course the two hour American Idol dominated Tuesday's ratings, while the return of ABC's V scored a 2.9 adults 18-49 rating, 6% below the 3.1 rating for its last episode in the fall.

American Idol rolled over the night as usual averaging a 7.5 adults 18-49 rating. That was down 11% from last week, but Idol overran 2:46 into the 10pm hour, so an upward adjustment in the final ratings is more likely than usual. Idol fans (or non-fans) keeping track at home can note the show is down 6% in adults 18-49 ratings vs. last season at this point.

Dancing with the Stars Results spring "premiere" 2.9 adults 18-49 rating was up 4% from the comparable results "premiere" last spring. Lost's 4.0 rating was even with last week's episode. I don't have any information on a Lost overrun into the 10pm hour, but there may have been one. Reports are there was a 2 minute overrun of Lost into the 10pm hour, so it's more likely than usual that the V ratings will be adjusted downward, and Lost ratings adjusted upward in the final ratings.

Perhaps because of real competition from ABC at 8pm and 10pm, NBC's Biggest Loser was down 7% from last week to a 2.8 rating, and Parenthood was also down 7% to a 2.5 rating.

For the CW, 90210's 0.7 adults 18-49 rating was flat vs. last week, and Melrose Place was up a tenth of a point to a 0.6 adults 18-49 rating. More later on the CW target demos.

In Late-Night Metered Markets Tuesday night:

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) out-rated CBS's "Late Show with David Letterman" (2.6/6) and ABC's "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.4/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.1/5) ranked #1 among the major networks in the time period over "Late Show" (0.7/3), "Nightline" (1.1/4) and "Jimmy Kimmel Live" (0.6/3).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) defeated "Late Late Show" (0.4/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 6.7 21 18.437
ABC Dancing with the Stars Results 2.7 8 13.293
NBC The Biggest Loser 2.4 7 6.719
CBS NCIS (repeat) 1.9 6 10.163
CW 90210 0.8 2 1.616
8:30 FOX American Idol 7.3 21 19.813
ABC Dancing with the Stars Results 3.1 9 14.881
NBC The Biggest Loser 2.7 8 6.718
CBS NCIS (repeat) 2.2 6 11.215
CW 90210 0.7 2 1.411
9:00 FOX American Idol 8.0 21 23.585
ABC Lost 4.0 10 10.229
NBC The Biggest Loser 2.9 8 7.595
CBS NCIS: LA (repeat) 2.0 5 10.392
CW Melrose Place 0.6 1 1.030
9:30 FOX American Idol 8.1 20 23.498
ABC Lost 4.0 10 9.888
NBC The Biggest Loser 3.2 8 8.426
CBS NCIS: LA (repeat) 1.9 5 9.902
CW Melrose Place 0.6 2 1.097
10:00 ABC V 3.2 9 7.809
NBC Parenthood 2.5 7 6.335
CBS The Good Wife (repeat) 1.5 4 8.297
10:30 ABC V 2.7 8 6.765
NBC Parenthood 2.4 7 6.206
CBS The Good Wife (repeat) 1.4 4 7.847

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

(131) Comments - Add Yours!

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  1. Jack

    Just heard David Mills died. I can not enjoy seeing V begin its slide. Sad day.

  2. gadgetguy03

    Why CBS appearing to always be in repeats??? :-)

  3. Thomas

    Not bad at all on V for a hiatus return…

  4. forg

    There was a Lost overrun right? V would likely drop to 2.6 :( I hope it stays above 2.5 the rest of the season.

    Decent numbers for Parenthood

    I'm curious what will happen when The Good Wife returns with new episodes

  5. beckilyn

    I'm pretty sure Lost overran its time slot. So V will go down (?). It sucked, again, I thought. I'm done with it. Going back to Parenthood. (while TIVO picks up Jutsified for me!)

  6. Lost did good, I hope now that V is on so late they start to push the bar in what they do.
    I think that would make a difference into how interesting/gripping the show is if they made it really realistic in what the “V”s would do to humans etc.

  7. Debrox7

    Good! V is NOT as much fun to watch as FlashForward!

  8. thirdsaint

    I guessed a 3.0 so I wasn't too far off. A little disheartening to see it fall off in the second half hour but the other shows did too. I thought the episode was the best so far in the series and next week's clips look like it's going to start getting intense.

  9. rob60990

    Not bad for V, really couldve been better. I think ABC may have wanted more. The first half hour is high because of 2 minutes of Lost overrun.

    At least Melrose Place is back up to over a million! lol

  10. marcelrochester

    Get it together, Loser.
    Hmm, I expected V to be sub-3 but it's still weird to see when it's paired with the show's now top scripted show.

  11. marcelrochester

    I meant the network's top scripted show.

  12. rob60990

    Lost overran 2 minutes only so its only the first half that has the overrun. V cant drop below 2.7.

  13. Tom

    The second half hour is the only number that matters for V. It will struggle to top 2.7 again this season.

    Which puts it firmly on the bubble.

    Speaking of bubbles, just what will Parenthood end up at vs. two new shows? 2.2? I can maybe see NBC bringing it back at 8pm next season, but there aren't that many 8pm slots left in NBC's schedule…

  14. Victor_Hugo_BR

    I don`t know what i say about V.. if were a great episode? Yes, but the numbers could be better…

  15. eko5

    Idol defenetly sufferd in 8pm,i cant remebered when was the last time Idol had less than 20 mil in tuesday !!!! DWTS had better numbers than last year when they didnt compete IDOL !!! Thats good for ABC. I dont know what to say about V ??!!! We defenetley have to wait copule of weaks to see how the ratings will go,but at this point it isnt looking good !!!!
    NBC is in big trouble !!!! (its not surprise !!! ) Those numbers arent great at all , i mean realy !!!! When NCIS returns ,i can see BL getting below 2.0 in adults at 8 PM!!!! And also Parenthood numbers arent great too !!!! When TGW returns,they could easily get beloww 4.5 million an 2.0 in adults !!!!

  16. thirdsaint

    I can't see V dropping much more than to a 2.8 since it got a 2.7 in the last half hour. Still, a 2.8 isn't so bad but it could've been better of course. It has way more of a fighting chance than FF does for sure and I wonder if ABC will renew it for a 13-episode order just to save face and not have 2 serial show failures.

  17. melbye

    Good numbers for V. Hopefully it can maintain these numbers
    Next year will probably be 90210 last. It's at MP numbers now

  18. DarioM

    Next week I expect that V will go down to around 2.3-2.4, Parenthood up to a 2.6 rating…

  19. eko5

    Anybody knows DVR numbers for V for their first episodes???? I think that DVR is only think that can save V at this point !!!

  20. thegodfathersjp

    Given all the carnage for scripted programming on ABC, a 2.6/2.7 ratings plateau puts V in a pretty good spot for renewal. Consider also this is a 10PM show, expectations are lower because of the hour (in fact a 3.0 average for V assures its return). If V holds a 2.7/2.8 average, you'll get a renewal news post quickly.

    Just look at all the carnage on the Renew/Cancel index for ABC. That's 7.5 hours of scripted programming in the tank from 9 shows ending this season, if the index is accurate. V's at the top of that heap, pulling better ratings than The Middle or Castle without a DWTS lead in (and I'm sure it would also do better if it had a programming averaging 6.0 in 18-49's as lead in).

    Sorry, Tom. Another Sci-Fi show looks like it'll stick around, besides Fringe. You aint getting rid of those fans any time soon…

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