Ad Age reports Fox is seeking $650,000 for a 30 second ad in the series finale of 24. That's a big increase over the $200,00-$280,000 per spot Fox reportedly sought during last spring's upfronts. According to Ad Age Fox had originally been seeking $500,000 for a spot in the finale, but once that it announced that 24 was ending raised the price.
Last week it was reported that ABC is seeking 900,000 for a 30 second ad in the Lost finale
The pushes behind higher prices for the finales of both "Lost" and "24" also show a new strain of salesmanship at play. In the past, the concept of a live "event" has largely been a live broadcast of an important sports match or an awards presentation. In the recent past, ratings for CBS's broadcast of this year'sor ABC's telecast of the Oscars surged over year-earlier presentations, with the breaking the record for reaching the most viewers by a TV program. Advertisers happily pay top dollar to sponsor such content.