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Cable News Ratings for Wednesday, March 31, 2010

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April 1st, 2010

Live + Same Day Cable News Daily Ratings for March 31, 2010

P2+ Total Day
FNC – 1,222,000 viewers
CNN – 442,000 viewers
MSNBC – 457,000 viewers
CNBC - 191,000 viewers
HLN - 268,000 viewers

P2+ Prime Time
FNC – 2,534,000 viewers
CNN – 704,000 viewers
MSNBC –1,100,000 viewers
CNBC – 310,000 viewers
HLN –532,000 viewers

25-54 Total Day
FNC –317,000 viewers
CNN –133,000 viewers
MSNBC –125,000 viewers
CNBC – a scratch w/53,000 viewers
HLN - 120,000 viewers

25-54 Prime Time
FNC – 629,000 viewers
CNN – 167,000 viewers
MSNBC –295,000 viewers
CNBC – 125,000 viewers
HLN – 157,000 viewers

35-64 Total Day
FNC – 588,000 viewers
CNN – 197,000 viewers
MSNBC – 224,000 viewers
CNBC – 91,000 viewers
HLN - 138,000 viewers

35-64 Prime Time
FNC –1,149,000 viewers
CNN – 255,000 viewers
MSNBC –560,000 viewers
CNBC – 190,000 viewers
HLN –253,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 979,000 viewers (296,000) (533,000)
American Morning- 336,000 viewers (150,000) (206,000)
Morning Joe- 461,000 viewers (129,000) (215,000)
Squawk Box- 116,000 viewers (40,000) (60,000)
Morning Express w/ Meade- 237,000 viewers (149,000) (144,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,011,000 viewers (457,000) (913,000)
Situation Room—578,000 viewers (113,000) (209,000)
Hardball w/ C. Matthews – 582,000 viewers (114,000) (228,000)
Fast Money -- 200,000 viewers (a scratch w/34,000) (71,000)
Showbiz Tonight —148,000 viewers (66,000) (64,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,914,000 viewers (381,000) (821,000)
Situation Room—505,000 viewers (88,000) (171,000)
Ed Show —611,000 viewers (143,000) (307,000)
Mad Money —132,000 viewers (a scratch w/44,000) (70,000)
Prime News – 127,000 viewers (a scratch w/52,000) (a scratch w/46,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,732,000 viewers (438,000) (783,000)
John King USA – 438,000 viewers (100,000) (195,000)
Hardball w/ C. Matthews – 678,000 viewers (157,000) (289,000)
Kudlow Report – 128,000 viewers (a scratch w/39,000) (68,000)
Issues – 286,000 viewers (75,000) (129,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,493,000 viewers (908,000) (1,667,000)
Campbell Brown – 482,000 viewers (129,000) (202,000)
Countdown w/ K. Olbermann – 1,269,000 viewers (342,000) (603,000)
American Greed – 201,000 viewers (63,000) (128,000)
Nancy Grace – 714,000 viewers (191,000) (361,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,051,000 viewers (474,000) (882,000)
Larry King Live —785,000 viewers (140,000) (240,000)
Rachel Maddow Show —1,234,000 viewers (345,000) (648,000)
American Greed — 381,000 viewers (153,000) (234,000)
Joy Behar – 535,000 viewers (147,000) (260,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,052,000 viewers (503,000) (896,000)
Anderson Cooper 360 — 846,000 viewers (233,000) (324,000)
Countdown w/ K. Olbermann – 770,000 viewers (196,000) (428,000)
American Greed – 342,000 viewers (159,000) (202,000)
Nancy Grace –377,000 viewers (138,000) (153,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,678,000 viewers (504,000) (926,000)
Anderson Cooper 360 – 486,000 viewers (177,000) (249,000)
Rachel Maddow Show —516,000 viewers (174,000) (259,000)
Mad Money – a scratch w/100,000 viewers (a scratch w/43,000) (56,000)
Showbiz Tonight-- 365,000 viewers (158,000) (205,000)

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Note that we publish all the cable news ratings we get. We'd publish more if we saw them.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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