TV Ratings: Human Target Up; American Idol Down; “Minute” Repeat Is Strong for NBC
With Idol on, and averaging a 6.5 ratings with adults 18-49 and and 19.96 million viewers, of course Fox won another Wednesday. That was down 10% or so with adults 18-49 from last week, however, look for Idol’s numbers to go up in the finals due to over three minutes of overrun past 10pm.
Earlier in the night Human Target posted a 2.3 rating with adults 18-49, up versus last week. But last week it was against a new episode of Survivor: Heroes and Villains rather than Repeats of The New Adventures of Old Christine and Accidentally on Purpose.
At 8:30pm The Middle scored a 1.9 with adults 18-49, down nearly 25% from last week’s 2.5 rating. I guess It’s The Easter Beagle, Charlie Brown wasn’t a good lead-in for it. On the other had, Modern Family was up a tick to a 3.8 rating with adults 18-49 versus last week’s 3.7.
CBS was totally in repeat mode last night, and NBC was repeats for two of it’s three hours. But a repeat of Minute to Win It significantly outperformed last week’s episode of Mercy. Look for more ‘death of scripted content” comments! Oh joy.
At 10pm a new episode of Law & Order: SVU led NBC to victory with a 2.9 rating for adults 18-49 and nearly 10 million viewers.
Update: here’s some info on the CW shows via the CW:
- TOP MODEL ranked first in its time period in W18-34 (2.4/9) and A18-34 (1.5/6, tie) and was second in W18-49 (2.2/7). Women 18-49 were up +0.2 versus last week while all other demo breaks were flat. The total audience (3.2mil) was up +200K versus last week.
- FLY GIRLS was up +0.2 versus last week in W18-34 (1.0/3) and up a tenth in A18-34 (0.6/2). Retention out of ANTM was still below 45%.
- HIGH SOCIETY was up +0.2 versus last week in A18-34 (0.5/1) and W18-34 (0.7/2).
In Late-Night Metered Markets Wednesday night:
- “The Tonight Show with Jay Leno” (3.6/9 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.5/6) and ABC’s “Nightline (2.7/6) and “Jimmy Kimmel Live” (1.3/4) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.3/6) ranked #1 among the major networks in the time period over “Late Show” (0.7/3), “Nightline” (1.0/4) and “Jimmy Kimmel Live” (0.5/3).
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Minute to Win It (R)||1.8/6||6.29|
|ABC||It’s The Easter Beagle, Charlie Brown (R)||1.4/5||4.95|
|CW||America’s Next Top Model||1.4/5||3.22|
|CBS||New Adventures of Old Christine (R)||1.3/5||4.92|
|CBS||Accidentally on Purpose (R)||1.4/4||4.36|
|CBS||Criminal Minds (R)||1.8/5||7.86|
|NBC||Law & Order: Special Victims Unit (R)||1.4/4||5.57|
|10:00||NBC||Law & Order: Special Victims Unit||2.9/8||9.96|
|CBS||CSI: NY (R)||1.7/5||7.23|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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