Sarah Palin Special Performs Modestly; Cable News Ratings for Thursday, April 1, 2010
Sarah Palin’s Real American Stories performed modestly for Fox News on Thursday night. Its 2.073 million viewers and 472,000 adults 25-54 dwarfed the competition, but compared to On the Record with Greta last Thursday at 10pm, there was nothing special about Palin’s ratings. Last Thursday Greta averaged 2.3 million viewers and 654,000 adults 25-54.
Whether it was the upcoming Good Friday and Easter holiday, TV viewing was down a bit in general and all the broadcast networks took it on the chin.
Palin’s lead-in, Hannity had 2.256 million and 526,000 adults 25-54, and at 8pm O’Reilly averaged 2.98 million viewers and 653,000 adults 25-54. Palin’s closest competition at 10pm was Anderson Cooper who averaged 820,000 viewers and 190,000 adults 25-54.
I haven’t received the normal data we usually post yet, but will add it when we get it.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of December, 2009)
CNN/HLN: 100.22 million HHs
CNBC: 97.59 million HHs
FNC: 98.04 million HHs
MSNBC: 93.0 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.