Whether it was the upcoming Good Friday and Easter holiday, TV viewing was down a bit in general and all the broadcast networks took it on the chin.
Palin's lead-in,had 2.256 million and 526,000 adults 25-54, and at 8pm O'Reilly averaged 2.98 million viewers and 653,000 adults 25-54. Palin's closest competition at 10pm was Anderson Cooper who averaged 820,000 viewers and 190,000 adults 25-54.
I haven't received the normal data we usually post yet, but will add it when we get it.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of December, 2009)
CNN/HLN: 100.22 million HHs
CNBC: 97.59 million HHs
FNC: 98.04 million HHs
MSNBC: 93.0 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.